Vietnam Travel National Administration Of Announced The Winner Of Logo And Slogan Content

Vietnam Travel National Administration selected Cowan Style Company to develop Vietnam tourism strategy from 2011-2015 .The company won the contest as being a star-shaped logo and the slogan "Vietnam-A Different Orient". End Quote

(1888PressRelease) February 14, 2011 - Vietnam Travel National Administration announced Cowan Style Company, who entry within the contest as being a star-shaped logo and the slogan 'Vietnam-A Different Orient,' as the first reward winner from the contest.

This particular new logo design and slogan "Vietnam-A Different Orient", which will be utilized as a brand new logo-symbol for the Nationwide Tourism Marketing Program within the 2011-2015 period.

Nguyen Tuan, Director of the Vietnam National Administration of Tourism (VNAT), asserted "the first-prize winner from the contest to pick the travel and leisure sector's logo as well as slogan this year - 2015 time period will be selected to pre-plan the marketing strategy for the country's travel and leisure in the period."

Tuan asserted it would be the very first time VNAT hires some other company in order to map out the actual marketing strategy with regard to tourism improvement.

The marketing strategy is expected in order to underpin the country's travel and leisure industry in the target to acquire VND110 trillion within revenue this season compared with VND96 billion (US$5 billion) this year.

Along with the brand new change in advertising activities, the best choice said that Vietnam Travel National Administration might maintain its regular actions such as becoming a member of travel festivals, organizing familiarization outings, road exhibits and travel and leisure festivals to advertise tourism's image both at home and abroad.

Vietnam Travel National Administration offers plans to sign up for many worldwide travel displays abroad this season such as TRAVEX Next year in Cambodia, FITUR within Portugal, Glove in Spain, ITB Berlin in Indonesia, JATA Travel reasonable in Asia, ITB Asia within Singapore, and Globe Travel Marketplace in Britain.

The company will concentrate more on actions to promote the Vietnam Travel in 12 months that will occur in 7 central seaside provinces this year. Vietnam Travel National Administration wants the travel and leisure year to assist much more tourists towards the central area and to Island as well as beach travel and leisure designated since the main items of the country's travel and leisure in the arriving times.

Tuan stated Vietnam Travel National Administration is also focusing on a plan to spread out representative workplaces in international countries. "We wish to open workplaces in crucial markets such as China, Northeast Asian countries and Traditional Western Europe," he explained.

Vietnam Travel National Administration expects in order to welcome 5.3 to 5.5 million international visitors this season compared to 5.05 million this past year, and close to 30 million local travelers, upward from Twenty-eight million this year.

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