Video on Demand Begins Revolution in Independent Film Industry

Gravitas Ventures Partners with Anthem Pictures for Widespread VOD Releases. End Quote

(1888PressRelease) April 02, 2011 - As home and mobile technology continues to increase the speed and breadth at which people experience the world, on-demand entertainment is becoming a key player in daily life worldwide. Crucial to this modern entertainment media is VOD, or video on demand, technology, and independent programmers like Gravitas Ventures are pioneering a revolutionary approach to independent film distribution.

VOD technology allows independent filmmakers to bypass the more traditional avenues of film distribution to reach a wider audience in mere instants. The field of VOD has experienced double-digit growth over the past six years, and with a catalogue of award-winning independent films, Gravitas Ventures is poised to revolutionize the entertainment industry.

In recent years, independent filmmaking has struggled as the climate of the entertainment industry became increasingly difficult for independent projects using traditional forms of production and distribution, such as DVD, Blu-Ray, and theatrical circulation. However, with hybrid and VOD distribution growing exponentially in both viability and popularity, the independent film industry is becoming an even more dynamic force in entertainment.

Today, VOD is such a formidable component of the media climate that major studios are increasingly concentrating on marketing their films to audiences that prefer the convenience and versatility of VOD viewing. Accessible at a moment's notice on portable computers as well as mobile devices like the ubiquitous smartphone, VOD is putting independent filmmaking into the pockets and purses of the world.

Now, Gravitas Ventures teams up with Anthem Pictures to present the multi-award winning film And the Winner Is… with a widespread VOD launch on platforms such as Verizon FiOS, AT&T U-Verse, and Dish VOD. An eloquent and timely entertainment experience starring Jerry Springer, this film tackles a variety of social issues presented by an increasingly mobile, media-centric culture.

"The independent film industry will be revitalized by VOD," said Paul Shaia, producer of And the Winner Is… . "We are thrilled to be on the front line of this emerging trend for independent film distribution."

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