The latest in interactive billboards combine Video Signage with Bluetooth Marketing.
(1888PressRelease) May 09, 2007 - The video billboard gets interactive - with the addition of Bluetooth marketing capabilities. ZipZone Media, a leader in the field of Bluetooth Marketing, shows off an integrated Audio/Visual plasma billboard with Bluetooth broadcasting capabilities. Mounted on the back of the 42" Plasma widescreen display is a tiny (just over 6" x 6") Bluetooth media server, which can also be detached for standalone operation. In addition to playing all popular video formats and DVDs right on the screen, the server simultaneously detects Bluetooth enabled cell phones as they come within range, and automatically offers related multimedia content for users to download to their phones. The content, ranging from short video clips, coupons, java games and applications, even mp3 songs and ringtones, is securely transmitted via Bluetooth to people choosing to accept it.
Video signage, which is essentially a Plasma or LCD panel displaying advertising in retail spaces or public venues, is very popular in Europe, Asia, and North America, according to Raymond Stone, ZipZone Media's Director of Marketing. "Adding an interactive element to video billboards really broadens its appeal to marketers and consumers alike - and Bluetooth Marketing is a natural add-on, as it allows the advertiser to offer related content that can be downloaded by the user right into their cell phones for free." For example, a Video Billboard for a new restaurant can also offer viewers the ability to receive an e-menu sent right to their Bluetooth enabled cell phone, along with the phone number and address, stored in the contacts list. So, the next time the customer wants to place an order or make a reservation, they can look over the menu and make the call - all from their cell phone.
"And, since content is transmitted over Bluetooth channels, there's never a charge to either the sender or receiver." notes Mr. Stone. "Unlike text messaging, with per message charges, Bluetooth content is always free - it doesn't matter if the advertiser sends out 100 files or 100,000."
At the heart of the system is a sophisticated Bluetooth server which connects directly to most standard plasma, LCD or computer screens. The server continuously loops video content and simultaneously scans the area for Bluetooth enabled cell phones. Once found, the user is then offered the opportunity to download related content. The system is completely opt-in, as the user must always give permission first before anything is transferred. This ensures that people are never "spammed" with unwanted content.
For more information on Bluetooth Marketing, or other ways to integrate it into existing advertising campaigns, please visit the company website at www.ZipZoneMedia.com.
They are located
at 176-25 Union Tpke.,
Ste. 108, Fresh Meadows,
NY 11366.
The latest in interactive billboards combine Video Signage with Bluetooth Marketing. 
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