On Donny Osmond's BBC2 Game Show Identity falling for a media stereo type of a vegan lost Donny Osmond's guest the chance of the £10,000 jackpot.
Donny Osmond Guest Loses £10,000
(1888PressRelease) October 16, 2007 - In the penultimate game of Identity, Donny Osmond's BBC 2 game show, the contestant came within one person short of the £10,000 jackpot.
The object of the game is to guess the Identity of 12 strangers from the 'Ice Cream Man' to 'Man Bitten by Shark'.
In this particular episode the hardest stranger of all proved to be the Vegan.
Falling back on the stereo typical idea of skinny, blond, young, female which is who Donny Osmond's guest chose when it came to the crunch lost her £10,000
The stranger, author of 2 vegan cookbooks and catering consultant with London based Foods for Life said " I tried to give her a clue. Even though these days there are fantastic non leather shoes, of which I have a few pairs, instead I wore some Geoff Rowley Vegan Vans skate shoes with my suit. The expert panel of psycologists picked up on this absence of leather and animal skin but she failed to take their advice. Instead she opted for the clever, slim, beautiful blonde woman with the 4 degrees behind me as the most likely vegan."
With so much publicity about the environmental benefits and the benefits to health people adopting vegan diets come from all age groups and all walks of life. There really is no such thing as a stereo-typical vegan anymore.
Lush Cosmetics seem set to prove this by challenging all staff in their 88 UK stores to go vegan for World Vegan Day November 1st
Try your luck at spotting typical vegans at http://www.typicalvegan.org.uk
See more about World Vegan Day at http://www.worldveganday.org.uk