V-Soft, Inc. and Catch Media Inc. ties Strategic Alliance for Mobile Application Development

Catch Media Inc. and V-Soft, Inc. Announce Strategic Alliance for Mobile Computing. End Quote

Sacramento, CA (1888PressRelease) September 11, 2010 - V-Soft, Inc., a premier provider of Product Development Services and Catch Media Inc., a pioneer in the digital content industry have entered into a strategic alliance for mobile computing. V-Soft, a Silicon Valley based company, has been building leading-edge mobile and smart-phone applications integrated with Catch Media's patented B to B Registry, Tracking, Routing, and Clearinghouse Play Anywhere® platform. Catch Media's Play Anywhere® platform provides total convenience to consumers allowing them to enjoy content collection and services on their mobile device and on the web. Backed by licenses from major and independent record labels, Play Anywhere® for the first time offers consumers a legal and simple way to enjoy their music collection seamlessly across devices.

Catch Media partnered with Carphone Warehouse to recently launch "Music Anywhere" a groundbreaking service that provides users access to their entire music library, wherever they are in the world. Music Anywhere is the first service of its kind, backed by the music industry. Available on iPhones, Blackberries, and a range of Android handsets, the Music Anywhere app will automatically sync with the user's home library and "smartcache" the most listened to songs on the device providing uninterrupted listening.

"V-Soft offers a compelling model for companies that are working on cutting edge technologies. Their skilled and experienced engineers met the aggressive deadlines we had to get the product in the hands of our customers. They are the trusted engineering partner mobile apps developers are looking for," said Catch Media CEO Yaacov Ben-Yaacov.

"V-Soft has a long term strategy of forging alliances with key customers to support them in their development needs. We are especially excited to work with Catch Media to offer our advanced mobile application development expertise in media management and playback. This strategic alliance will take mobile media management to the next level," commented Ashwin Vora, CEO of V-Soft, Inc. "V-Soft's proficiency on major mobile platforms - Android, iPhone, Windows Mobile, BlackBerry, as well as Webservices and Cloud Computing - combined with its offshore value advantage make us a strong partner for Catch Media." added Mr. Vora.

About Catch Media Inc.

Catch Media is a B2B company deploying award-winning proprietary patented technology and a suite of services that allow consumers to seamlessly and conveniently listen to and watch their music, TV and video collections and services, and share their digital media wherever and whenever they want across multiple platforms, while providing content owners and content distributors a sustainable vehicle to monetize their content on an ongoing basis.

Since its founding in 2003, Catch Media has invested in developing its patented (and patent pending) award-winning Play Anywhere® technology that registers, tracks, routes, and reconciles digital content. This provides consumers with a convenient way to listen and watch their digital content on different platforms where and when they want and share that content with friends, while guaranteeing content owners (studios, labels, producers, writers, artists and composers), telecom carriers, subscriber-TV operators and retailers compensation on an ongoing basis as the content is transmitted and consumed. As a DECE member, Catch Media plans to next launch movies through the Play Anywhere® platform and is working to provide DECE access seamlessly through the Play Anywhere® interfaces on the cell phone, web, set top box and many other connected devices. For more information about Catch Media visit www.catchmedia.com.

About V-Soft, Inc.

V-Soft is a Silicon Valley based provider of Product and Mobile Development Services across a wide range of technology platforms. V-Soft teams have significant experience in best-in-class methodologies for software and hardware product definition, design, development, quality assurance, implementation, and post deployment support. V-Soft has immense expertise in the mobile application and mobile platform development for different platforms such as Android, iPhone, BlackBerry, Windows Mobile, Windows Embedded CE, Embedded Linux, Mac X, and Symbian.

V-Soft helps customers improve functionality, reduce time to market, and improve quality while reducing costs by up to 60%. Highly focused on building long-term relationships with its customers, V-Soft builds teams around its customer's domain knowledge; these teams work as extensions of customers' organizations. Additional information about V-Soft Inc. can be found at www.v-softinc.com.

For further inquiries please contact:

Durga Sharma
Marketing Communications Manager
+1 (408) 342-1700 +1 (408) 342-1700
info ( @ ) v-softinc dot com
www.v-softinc.com

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