USA Swimming Foundation Announces Mighty Kids Media as a Make a Splash Affiliate Coalition Partner

Joining forces to help kids learn how to swim. End Quote

Charlotte-Gastonia-Rock Hill, NC-SC (1888PressRelease) June 10, 2013 - Mighty Kids Media has partnered with the USA Swimming Foundation to become a member of the Make A Splash Affiliate Coalition. This partnership was forged in an effort to increase drowning prevention and water safety awareness nationwide. The Danger Rangers® are Mighty Kids Media's flagship brand that celebrates SuperEmpowerment™ and the hero in every child. The Danger Rangers® is a nationally televised cartoon and have been used for program activation in many retailers and hospitals around the country.

The USA Swimming Foundation's Make a Splash Initiative is the national, child-focused water safety initiative that aims to provide every child in America the opportunity to learn to swim. The Make a Splash Affiliate Coalition is comprised of aquatic industry leaders and community organizations with the common goal of promoting the importance of learning to swim and water safety to children and adults across America.

"The USA Swimming Foundation and our Make a Splash Initiative are thrilled to partner with Mighty Kids Media," said USA Swimming Foundation Executive Director Debbie Hesse. "As we expand our Coalition, we look forward to positively impacting kids across the nation by saving lives and building champions through the message of learn to swim."

"Mighty Kids Media is honored to become a partner of the USA Swimming Foundation and Make a Splash Initiative. We realize the urgency of reaching children at a young age with the message of water safety and importance of learning to swim. Mighty Kids Media is committed to being an active partner in this effort." said President of Mighty Kids Media Lisa Selip.

As an affiliate partner, Mighty Kids Media will promote USA Swimming Foundation's Make a Splash initiative, Local Partner Programs and Affiliate Coalition to all providers and groups through the Danger Rangers® e-newsletter, social media outlets and activity booklets. They will also partner on a Twitter Party on July 24th from 7-8 p.m. ET using the hashtag #makeasplash. Mighty Kids Media will offer special pricing on materials and resources to Make a Splash Local Partners and Affiliate Coalition members and encourage retail Kid's Club partners to create fundraising events in support of the Make a Splash initiative.

About Mighty Kids Media:
Mighty Kids Media was founded in 2010 and is headquartered in Charlotte, North Carolina. Mighty Kids Media is a marketing firm that specializes in children's edutainment through multi-media creation, consumer promotions and children's reward programs. Our primary goal is to impart knowledge and bring to life compelling connections between kids, confidence and SuperEmpowerment™. We celebrate the innate superpowers all children have within their self and believe today's child is tomorrow's hero. We meet this challenge by empowering children with a can-do attitude and sense of personal responsibility.

Our flagship brand is the Danger Rangers. We offer edutainment in the form of our award-winning cartoon, DVDs, CDs, activity books, storybooks, music downloads and school curriculum. This group of characters can also be found at grocers and other retail locations through loyalty programs and products on the shelf, class rooms, children's hospitals and non-profits throughout the United States.

About the USA Swimming Foundation
The USA Swimming Foundation serves as the philanthropic arm of USA Swimming. Established in 2004, the Foundation works to strengthen the sport by saving lives and building champions- in the pool and in life. Whether we're equipping our children with the life-saving skill of learn-to-swim, or providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country. The Foundation also serves as the home for our National and Olympic Team Alumni reunions and regional events. The development efforts of the USA Swimming Foundation aim to establish an endowment to strengthen the future of USA Swimming's programs and services. To learn more, visit www.usaswimmingfoundation.org.

About Make a Splash
Consistent with the goal of saving lives and providing every child in America with the opportunity to learn how to swim, Make a Splash, a national child-focused water safety initiative, was created by the USA Swimming Foundation in 2007. Make a Splash partners with learn-to-swim providers across the country to provide swimming lessons and educate kids on the importance of learning how to swim. Many partner programs are located in disadvantaged or ethnically diverse communities and provide training programs (including certified instructors, resources and quality programming) to help children become water-safe and share with them a lifelong physical fitness activity. Make a Splash's awareness campaign is built around the staggering statistics that minority children ages 5-14 are most at risk for drowning, and drowning is the second leading cause of accidental death for children under the age of 14. Make a Splash educates parents through a national awareness campaign; saves lives by joining forces with grassroots learn-to-swim programs and reaches millions of children through its programming, promotions and publicity tours.

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