Upshot Commerce launches new site design, international service for Cosabella

Upshot Commerce has successfully launched a fully-redesigned site for Cosabella, a luxury lingerie designer, providing them with a responsive ecommerce site optimized for customers across the globe. End Quote

Boston, MA-NH (1888PressRelease) April 15, 2015 - Additionally, they have launched a new sister brand, CSBLA, offering luxury apparel reflecting the signature look and style of Cosabella lingerie.

Cosabella needed a platform that could support international storefronts, offer local currency conversions and multiple languages. Moreover, they needed easy-to-use inventory control tools, integration with multiple ERP systems, and dynamic merchandising tools to their vibrant and diverse collections. The Upshot platform offered scalability and usability while allowing Cosabella to select only the ecommerce extensions necessary for their business needs.

Cosabella brought a checklist of over 100 variables to Upshot for consideration - and Upshot was able to to build a customized platform that delivered on nearly every metric. The new Cosabella site allows the company to manage multiple warehouses across the United States and Europe, offer native languages and nation-specific storefronts for international customers, provides merchandising tools for easy and consistent updates across international sites, and usability for customers across the globe. As Courtney Connell, manager of ecommerce for Cosabella explains, "I think most other platforms would have left us wanting more … Upshot left us with so much potential that it will take us a bit to be able to utilize all of the tools at our fingertips."

In addition to an updated, fresh look, the new Cosabella website includes features such as:

Integrated, international storefronts
Local currency-display for international customers
Multi-lingual storefronts, allowing customers to shop in their preferred language
Guest, Social, and quick Account check-out
Browseable catalog and look-book
Easy-to-create wish lists and gift registries
Customer loyalty reward program
Integrated helpdesk and CRM
Automated product pairing and upsell opportunities
Seamless ERP integration for multiple storefronts

All of these features will allow Cosabella to more effectively serve customers in the United States, European countries, and across the world. Visitors to the new Cosabella site are automatically directed to the appropriate storefront - based on their location - and in many cases can select their preferred language for browsing - English, Spanish, Italian, German, French. Native currencies, useful and common payment methods, and local shipping options provide a familiar shopping cart experience for customers, no matter their location. The separate storefronts allow Cosabella to provide unified branding across their sites while also customizing content for clients based on their location.

The easy-to-update, integrated inventory system makes managing all these storefronts a breeze. Distinct ERP systems for the respective storefronts sync seamlessly, allowing for accurate planning, reporting, and reporting across the system. As Connell explains, "Everything about Upshot from the product onboarding process to the customer service dashboard was created for a fast pace company like us. The interface is well thought out so that when you need something it's there." Whether from their design headquarters in Miami or production headquarters in Italy, Cosabella is able to manage all aspects of their global ecommerce production, merchandising, customer service, and order delivery.

Upshot Commerce designs, builds and develops the technology to expand and grow our client's business - locally and internationally - with the latest technologies and services, such as local currency options and multi-language storefronts. Moreover, as a full service hosted platform, Upshot Commerce provides the support and experience of over 20 years in the online retail industry to benefit our clients. "As a full service system, we are increasingly technology partners, rather than platform providers," says Upshot Commerce CEO Neal Kaiser. "We build relationships with our clients continuously and we provide actionable strategy, technical assistance and practical ecommerce expertise. Our ongoing dialog with our clients brings a constant flow of ideas and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About Cosabella
Cosabella, meaning "beautiful thing", was founded in 1983 by the Italian husband and wife team of Ugo and Valeria Campello. Now a second generation family business, Silvia and Guido Campello leading Cosabella's creative direction. Cosabella gained its initial recognition with the design of bodysuits in the mid-eighties. Over 30 years later the brand now comprises diverse product mix of intimates, swimwear, shapewear and loungewear sold worldwide. Cosabella blends American innovation and Italian artisanship with design headquarters in Miami and production headquarters in Italy.

About Upshot Commerce
Upshot Commerce provides a comprehensive platform with robust, enterprise-ready features and best practices for Direct-To-Consumer and B2B e-commerce. Our solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. Our platform integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for you enterprise. Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, over a billion in sales processed. Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is headquartered in Salem, MA. The Upshot Commerce platform is ideal for growing businesses looking to upgrade and optimize their ecommerce solutions provider.

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