Upfront Analytics Launches New Market Research Game, Speed Stampede
Speed Stampede offers players a chance to win prizes and provides market researchers with an exciting new tool for measuring brand sentiment and marketing effectiveness.
- (1888PressRelease) November 06, 2014 - Dublin, Ireland - Upfront Analytics, a pioneer of market research through mobile gameplay, has just added a new game to their offering. The game, Speed Stampede, has joined the company's most celebrated titles to date, Slice of Life and Name Dropper, under the umbrella of their Android app The Pryz Manor.
Speed Stampede is an innovative four-person game where players compete to match images with appropriate, and sometimes hilariously inappropriate, descriptions. Through gameplay, players earn in-game currency and badges, which they can later trade in for real-world prizes.
"We think Speed Stampede is a truly unique mobile experience," said Amber Brown, the company's Founder and Chief Creative Officer. "It really creates that feeling of fun competitive pressure that you find in the best party games, like Charades. There's also a lot of depth and strategy that players will enjoy discovering over time."
Speed Stampede is crafted to generate insights into brand sentiment, advertising awareness and marketing effectiveness. The game's mechanic of matching images to descriptions provides a powerful new tool for the early stages of product development, letting clients test their tentative product concepts, copy and logo designs.
Joe Marks, Founder and Chief Research Officer of Upfront Analytics, commented, "We're firm believers that participant engagement is key to generating high quality insights. Speed Stampede provides our players with an exciting and immersive game while generating valuable insights for our clients."
This year, Upfront Analytics plans to invest heavily in expanding their offering to additional software platforms and geographic locations. In addition, the company is putting finishing touches on another release, Odd Relations, a scavenger hunt game that can be used to gather in-home ethnography data.
About Upfront Analytics
Upfront Analytics (UFA) is pioneering a new approach to market research by mining specially designed mobile game play. UFA's mobile game platform, The Pryz Manor, was created to continuously generate insights on consumer awareness, attitudes and behavior towards products and brands. For more information, visit UFA's website: www.ufa.ie.
About The Pryz Manor
The Pryz Manor was released into public beta in July 2013 and has since been downloaded by over 90,000 users in the U.S. and the U.K. The Pryz Manor is available to download for free from Google Play: ufa.ie/pryz.
Press Contact:
Joe Marks
Upfront Analytics
1 Marine Terrace, Dun Laoghaire, Dublin, Ireland
http://www.ufa.ie.
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