Unusual Piece Of Antique Royal Wedding Memorabilia Generates Attention For British Retailer

Church's China, a company that has been retailing up-market Royal commemoratives for 152 years, and its Internet sales division The U.K. Gift Company maintain a small archive of antique Royal Commemoratives dating back to the Victorian age. In the wake of Royal Wedding fever, one piece has become something of a celebrity: The King Edward VII "Moustache Mug," manufactured in 1901 by Belleek China. End Quote

(1888PressRelease) January 11, 2011 - NORTHAMPTON, England - As Royal Wedding excitement grows, companies are launching all sorts of items to memorialize the big day, from Royal Wedding toy sets to commemorative china. Church's China, a company that has been retailing up-market Royal commemoratives for more than 150 years, has seen it all many times before.

In homage to its heritage and the legacy of the Royal Family, the company maintains a small archive of antique Royal Commemoratives that date back to the Victorian age. In the wake of Royal Wedding fever, one piece in the collection has become something of a celebrity.

The King Edward VII Moustache Mug, manufactured in 1901 by Belleek China in Northern Ireland to commemorate the Coronation of King Edward VII and Queen Alexandra, is Church's oldest and most unique collectible. In recent weeks, it has appeared on the BBC network and regional news stations throughout the United Kingdom. According to Church's China managing director Stephen Church, the media attention has generated many offers to purchase the item, including inquiries from the U.S. The item is not for sale, Church adds.

Why all this excitement over a mug? Once seen as an essential household item, moustache mugs are now highly sought-after antiques. Because the King Edward VII Moustache Mug is a rare Royal Commemorative, it is even more coveted by collectors.

Church explains, "When this piece was made, it was very functional. It enabled Victorian gentlemen with their huge bushy moustaches to partake of their afternoon cup of tea without ending up with soggy, stained whiskers. Now it is quite a novelty."

Moustache mugs have a special ledge across the top, referred to in Victorian days as a moustache guard. The moustache guard has a semicircle opening against the side of the cup, enabling a gentleman's moustache to remain dry while he sips his tea through the opening. They were very popular in Britain and the U.S through the turn of the century but as the Roaring 20s took hold, moustaches fell out of fashion and, alas, so did the moustache mug.

Church adds that Royal Wedding memorabilia items are very popular with collectors because they tend to gain value over time, particularly if they are part of a limited edition collection or they become very uncommon. Church says, "I often find myself pondering what piece from the 2011 Royal Wedding will be the stand-out in a hundred years' time."

Church's China, established in 1858, sells a wide range of china and other collectibles. Specializing in royal commemorative memorabilia, the company has locations in Northampton and Market Harborough, England as well as an online division, The U.K. Gift Company. For more information, visit www.theukgiftcompany.com.

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