Unboxed Consulting announces strategic tie-up with 4Sights for Finance and Telecom research services
Most multi-national and large market research agencies provide all services with no specific focus on a 'sectoral' approach - a hallmark of developed markets.
- Akron, OH (1888PressRelease) July 20, 2011 - Unboxed Consulting (www.un-boxed.me) with a two year track record as a niche research consultancy offering Qualitative and Quantitative research in the Middle East and Africa - be it focus groups, Market research surveys or Online research across a variety of product sectors, has tied up with 4Sights, Saudi Arabia to provide highly specialized market research services in the Finance and Telecom Sector in Middle East, North Africa and India. Most multi-national and large market research agencies provide all services with no specific focus on a 'sectoral' approach - a hallmark of developed markets
"Its about the right level of maturity in the market to start fragmenting with specialized research agencies offering niche services like Financial Research and Telecom Research" comments Dipen Mehta, Managing Director - Unboxed Consulting. "yes, many agencies can conduct Focus groups in UAE and KSA or offer Market research surveys including online panels, but having a focus on key sectors needs expertise", says Dipen.
The key difference being that the kind of customers researched in Telecom and Financial sectors (as well as say Pharma research) are very different from general customers ) - here we look at segmenting customers by net worth or spend - HNWI, MNWI, high credit card spenders, and revolvers. Also what is important as a bank is to see a customer in a holistic fashion - to get higher share of wallet. Researching this, needs multiple methodologies including conducting Focus groups in KSA, Mystery Shopping, spend analysis, CATI (Telephone) interviews, and accessing them via Online Panels.
4Sights, a Telecom and Financial specialist agency based in KSA has the requisite expertise to credibly provide services like Customer Experience Management, Value Chain optimization and Portfolio optimization. Advance analytics is an area where the partnership has an edge.
This strategic tie-up will bring together Dipen Mehta and Anand Nigam- each with their own set of strengths from Qualitative research (Focus groups, In-depth Interviews, consumer labs, Ethnography) and Quantitative research (CATI, CAPI, F2F, surveys and Questionnaires, Online and Mystery shopping). With the help of their own Data collection and market research fieldwork capabilities across UAE< KSA and North Africa, they bring a unique combination - with experience both on the client and agency side of the business to convert research data into ROI
"Most research agencies do not have specialists who know the sector from the client side - hence the recommendations often fall short on being executable. This is where our understanding of analytics, CRM and portfolio optimization comes in to recommend actionable findings" says Anand Nigam, Managing Director, 4Sights
Market research agencies in the Middle East (UAE, Saudi Arabia, Egypt, Iran and Sudan) and India will, in the future, start specializing into niche areas like Youth Research or Kids Research as large MNC agencies start seeing market share being chipped away by specialists.
This alliance has access to Focus group facilities in UAE, KSA and India as well as Mystery shoppers, Quantitative research specialists, Advance analytics specialists and consultants to add value to clients in the MENA and India region.
Dipen Mehta
Managing Director
Unboxed Consulting
Dubai, UAE
www.un-boxed.me or dipen ( @ ) un-boxed,me
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