Ultimate Edge Communications Appoints Todd Leussink To The New Role Of Social Media Specialist
UEC has appointed Todd Leussink to the new role of Social Media Specialist as a strategic effort to expand its creative and media teams across all social media channels.
- (1888PressRelease) August 10, 2019 - Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Todd Leussink to the new role of Social Media Specialist to support its creative & media teams across all social media channels for their clients.
As UEC continues to expand its creative and media team, Leussink will bring onboard a range of skills across community management, social media campaign execution, strategy and ideation to complement UEC’s data-driven decision making when deploying campaigns across both B2B and B2C sectors.
Todd started his career as a Sales & Marketing Coordinator with Rocket Agency, who worked alongside brands like UNiDAYS, Meriton Suites, GoGet, Luna Park Sydney and Plus Fitness, after graduating from University, majoring in Marketing & Advertising with a minor in Digital Media. Joining the team with a fresh approach and unique experience within the world of social media, the creation of this new role is one of many strategic initiatives to bring UEC’s unique selling proposition to the marketplace:
We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.
“Todd joins the team as an expert in social media, highlighting our continued effort to integrate campaigns across a variety of media channels” explains Ultimate Edge Communications founder and CEO, Aleisha McCall. “Drawing on Todd’s experience combined with our desire to use a data-driven, strategic approach based on solid analytics, he will be valuable to our clients who are in market with an untapped social media presence.”
Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian and international brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and more.
“To continue providing the best results our clients have come to expect from us, we need to remain one step ahead by anticipating our clients’ future needs well in advance while we scale our capabilities with qualified and competent staff to serve an increasing number of clients” adds McCall.
Ultimate Edge Communications
Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.
UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.
The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.
The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.
The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.
The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.
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