uber-uk.com Launch The Holy Grail In Customer Loyalty And Customer Retention

uber - a loyalty marketing consultancy - have launched three essential guides for companies looking to maintain or implement customer loyalty and retention into their business. End Quote

(1888PressRelease) October 04, 2010 - The step by step guides titled, Customer Retention - the Holy Grail, 11 Tips to Successful Loyalty and Top Tips for Salons, offer crucial advice to businesses on their marketing, loyalty and CRM strategies.

Each of the three guides focuses on loyalty marketing tactics. The first of three guides Customer Retention - the Holy Grail discusses ways to retain customers, how to collect the right data and then how to use it effectively. Personalisation and relationship management were considered to be essential tools in successfully impressing customers and encouraging them to be loyal to the company.

A key area for uber is the use of customer loyalty programmes and how effective they can be if implemented correctly. One of the key points featured in the Holy Grail Guide says,

"Consumers are savvy, they expect more, to capture their loyalty we have to give them more of what they want from us, for example better service, relevant personalised communication and something more innovative and forward thinking than points means prizes."

With high expertise in the customer loyalty field, as well as 12 years experience in the loyalty marketing industry, the team at uber understand the growing trends in customer retention and how marketing campaigns can have a huge impact on businesses if done correctly.

uber believe a company's brand image is of high importance. With their fresh and innovative approach, as well as their experience in designing and developing loyalty programmes across many sectors, uber are leading edge in the market and build strategies that really do make a difference.

This is proven through their track record in implementing loyalty marketing strategies for a plethora of clients across a variation of industry sectors. From retailers, financial services, fashion manufacturers to hairdressing salons, the team of loyalty marketing specialists have the dedicated skills and expertise to guide clients in marketing their business successfully.

You can request the full Holy Grail Guide via their website http://www.uber-uk.com/customer-retention/ or alternatively call the team on 0161 212 1640 to see how uber can help you.

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