U.S. commercial cookware manufacturer undergoes a refresh.
Alegacy is one of the 3 remaining U.S. commercial cookware manufacturers. Since this family business was founded in 1947, Alegacy has been able to maintain high performance levels. They are working with The Miller Group to blend art, fashion and cookware, resulting in a fresh, intriguing look for their brand.
- Los Angeles-Long Beach, CA (1888PressRelease) September 21, 2016 - Alegacy Foodservice Products Group, based in Santa Fe Springs, California, has been manufacturing commercial cookware for the foodservice industry since 1947. Alegacy is one of only 3 remaining U.S. commercial cookware manufacturers. The company also is known for innovating new products (color coded knives, cutting boards). And they supply equipment to every facet of foodservice - from QSR to some of the finest restaurants in the U.S.
Every few years, Alegacy releases an Ikea-sized catalog featuring the company's more than 3,000 products. Alegacy's agency of record, The Miller Group, created a contemporary, minimalistic look, merging art and high fashion with small wares and cookware. The catalog stands out in a landscape where branding increasingly plays second fiddle to pricing.
The concept was developed by Art Director Amelie Sebayashi and Associate Creative Director Kate Cochrane of The Miller Group, a Los Angeles based integrated marketing agency with offices in New York and Dallas. The Miller Group specializes in new product launches, branding, video production, creative development and lead generation (millergroupmarketing.com). Sebayashi and Cochrane used bright color blocking to add dimension and 'flavor' to the compositions shot by Los Angeles photographer Angel Manuel.
January 2017 marks the catalog release date, in time for the National Association of Food Equipment Manufacturers (NAFEM), Alegacy's largest trade show.
CREDITS
Creative Director - Renee Miller
Associate Creative Director - Kate Cochrane
Art Director - Amelie Sebayashi
Photographer - Angel Manuel
Account Executive - Fiona Ryan
For more information, please contact Fiona Ryan (fiona ( @ ) millergroupmarketing dot com) or (310) 442-0101
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