tyntec launches Number Lookup for Enterprises

New product enables businesses to increase efficiency in mobile communications with customers. End Quote

(1888PressRelease) September 17, 2010 - London - Mobile interaction service provider tyntec today launches a new product that will enable enterprises to introduce greater targeting and efficiency into mobile communications with their customers. The new Number Lookup product enables companies to access real time, rich data about customers' mobile phone numbers, such as identity, location and network. This service will enable businesses to increase efficiency and save costs in mobile customer communications.

Companies using the mobile channel can use this information to check whether the customer is available to receive an SMS message or whether the phone number is still valid, as well as checking the mobile subscriber identity for authentication and anti-fraud purposes.

The service is flexible and can be easily tailored to the categories of information the customer needs. In addition, Number Lookup is a high-speed service and high volumes of 'lookups' are processed simultaneously. The product is available worldwide, meaning that global companies can optimize their mobile interaction with international customers by connecting to one provider.

The system is directly connected to the global mobile network, which ensures fast and highly accurate access to key information about a specific mobile number, including:

- Validity - Checking whether a mobile phone number is valid
- Mobile location - Country level information about the location of a phone
- Mobile network - The current network that the phone is operating on
- International Mobile Subscriber Identity (IMSI) - Enhance anti-fraud procedures by performing IMSI verification directly from the GSM network
- Porting - Checks whether a mobile phone number has been 'ported' to a new network due to MNP (Mobile Number Portability)

The rich data generated by Number Lookup can be used in a wide range of industry sectors. For example:

- Financial institutions can use mobile number validity or location as part of a customer authentication process
- Service providers can provide customized information based on the location of a handset.
- Marketing companies can cleanse their mobile number contact databases prior to campaigns.
- Consumer-facing and retail businesses can ensure that time-critical promotional messages are not sent to customers when they are roaming abroad.

Michael Kowalzik, CEO of tyntec, said: "Number Lookup is a cost effective and easy-to-implement solution that will enable companies to improve efficiency when working with the mobile channel and to save costs in mobile interaction.

"Companies from the financial services, marketing, retail and consumer industries, as well as enterprises in general can integrate Number Lookup into their existing customer contact strategies to take their mobile communications to the next level."

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