Twongo Saved Triangle NC Residents More Than $1 Million In 2010
Cary NC-based Startup Company Partners With Local Business, Offers Consumer 'Big Deal' Discounts Through Group-Buying Platform.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) February 09, 2011 - Brad Halferty, president and CEO of Twongo, LLC (http://www.twongo.com), a social savings platform launched in 2010 that combines discounts, social media and marketing in a unique team-buying service, has announced that the company helped residents of the Triangle area save more than $1 million on retail goods and services last year. Through partnering with local businesses, Twongo's strategy utilizes a combination of its company website, subscriber e-mails and the social media channels Twitter and Facebook to offer consumers the opportunity to purchase daily and weekly "deals" vouchers, which are valid for discounts of anywhere from 50-70 percent on retail services. The discounts offered through any one individual "deal" increases for everyone as more people invest in it during the allotted time.
Local businesses who partner with Twongo come from a variety of retail categories including hospitality, entertainment, automotive, health and wellness, domestic, lifestyle and beauty, and more. Some of 2010's deals included discounts for as much as 70 percent off at local restaurants such as Jimmy V's Steakhouse, 42nd Street Oyster Bar, Daniel's on 55, Danny's BarBQ, Peak City Grill and The Meat House . The company also offered savings opportunities on services from businesses such as Aviator Brewing Company, Aveda Institute, Garden Supply Company, BodyLase Skin Spa, RightTime KiDS, Raleighwood Cinema Grill, White Oak Landscaping & Irrigation, Carolina Auto Spa, Rush Hour Karting and Triangle Segway Tours.
Since its launch last year, Twongo has expanded from a primary hub in Cary, N.C. to markets in Wilmington, N.C., and Kelowna and Whistler, British Columbia.
QUOTES:
"When we launched Twongo last year, our goal was to provided a service that appealed to an increasingly web-based society, those involved in the buzz surrounding social media and the financially conservative environment of the Triangle that had been created as a result of the impact of the recession," said Halferty. "We like to think that in addition to saving people money, we helped create a mindset that made them feel comfortable using Twongo deals to do things they either truly enjoyed or needed to do, such as shopping, going out to eat, getting their tires rotated or even taking advantage of one of the deals vouchers that gave families a chance to take their kids to do something fun. We aim to make this annual savings a lot higher as the company continues to grow."
NEW MEDIA CONTENT:
Twongo Blog:
http://blog.twongo.com/
Twongo on Twitter:
http://twitter.com/twongo
Twongo on Facebook:
http://www.facebook.com/Twongo
DETAILS:
- The allotted time to invest in Twongo's daily "deal" is 24-hours.
- Twongo's weekly "big deal" runs Monday through Friday.
- Brad Halferty also leverages partnerships with local businesses to offer consumers incentives that benefit community nonprofits and causes through Twongo's Power of Group Giving deals.
ABOUT TWONGO, LLC:
Launched in 2010 by Brad Halferty, Twongo, LLC is a Cary, N.C.-based company that combines discounts, social media and marketing in a unique team-buying service, benefitting both businesses and consumers. Derived from the Chinese concept of "tuangou," or "group buying," Twongo partners with businesses to offer daily and weekly discount deals via daily subscription e-mails, Facebook, Twitter and Twongo's website. As more individuals purchase the deals or "buy-in," the discount increases, resulting in a significant consumer savings on goods and services as well as the acquisition of new customers and word-of-mouth marketing exposure for businesses at the fraction of the cost of traditional advertising. With a rapidly growing local subscriber base, Twongo saved Triangle residents over $1 million during its first year of operation. In addition to the Triangle, the company operates in Wilmington, N.C., and the Kelowna and Whistler markets of British Columbia, Canada. For more information, visit http://www.twongo.com.
Kathleen Mongero
MMI Public Relations
(919) 233-6600
kathleen ( @ ) mmipublicrelations dot com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com
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