TV Globo Adopts Lightcraft Technology's Previzion VFX System for Televonelas
Purchase of 10 Previzion Systems Provides Telenovela Directors with Live Virtual Backgrounds, Complete Freedom of Camera Movement, and Lower Production Costs.
- Los Angeles-Long Beach, CA (1888PressRelease) April 01, 2011 - Lightcraft Technology announced that it sold 10 Previzion VFX systems to TV Globo, a leading television studio in Rio de Janeiro, Brazil. By using Previzion, TV Globo can now use sophisticated moving footage for background plates in both day and night scenes and provide a new level of atmosphere and visual interest for its Telenovela audience.
Lightcraft's Previzion is a visual effects system that provides a combination of real time high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters.
The Previzion system can also provide accurate camera tracking and on-set visualization for feature films, commercials and high end television production.
The unique production environment at TV Globo (where 5 hours of premiere TV programming are produced every day) requires a system that can stand up to the daily rigors of production and still provide the flexibility to change set pieces and backgrounds digitally. With the move to HD broadcast, TV Globo is increasing its focus on image quality and backgrounds that can stand up to more scrutiny.
Dennis Carvalho, a premier telenovela director at TV Globo, stated: "Previzion provides a great deal of flexibility and potential for the use of dynamic moving backgrounds which can be seen through doors and windows in our Telenovelas." Carvalho continued: "Since we started to experiment with Lightcraft's Previzion system, it became clear that it was the only system out there that could provide production quality VFX while operating in real time in order to meet our demanding production schedules."
According to Eliot Mack, Lightcraft's founder and system architect: "Previzion is a perfect fit for TV Globo's demanding production schedule. As television and film productions continue to combine sophisticated live action, CGI and animated characters, there is a corresponding pressure to decrease the production costs, speed up the turnaround of visual effects, and simultaneously provide better tools to the creative team on set. Productions want to get it right the first time, and avoid costly repeats by providing the DP and director an accurate rendition of a completed VFX shot while actually shooting the green screen elements. Previzion is designed specifically to meet these demands in one complete system."
Francisco Lima, Head of TV Globo's Virtual Production, plans to use virtual sets for their Telenovelas on a daily basis: "Previzion will help us create unique sets that were previously impossible to shoot due to space, cost constraints and limited time to do it in post production. It's a challenging goal and we are confident that the partnership developed with Lightcraft Technology will definitely allow us to get there."
For a live demonstration of Lightcraft's Previzion systems at NAB please visit Booth #SL10312
About Lightcraft Technology
Lightcraft Technology was founded in 2004 by Eliot Mack to bridge the technology and on-set production worlds. A graduate of MIT, Eliot has worked at Walt Disney Imagineering and iRobot. In 2004, Eliot followed his interests in visual effects and motion tracking and founded Lightcraft Technology, applying robotic techniques to the motion picture industry to create what would become the Previzion virtual studio system. Developed with co-founder and software architect Phil Mass, Previzion is a real time visual effects system that provides a combination of high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters. Please visit www.lightcrafttech.com for further information or call Rick Balabuck at (310) 386-7293.
Lightcraft Contact:
Rick Balabuck
310 386 7293
rick ( @ ) lightcrafttech dot com
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