TryMyUI partners with Code for Humanity to Teach UX Design in the Developing World

Code for Humanity used TryMyUI's remote usability testing tools to teach students in Madagascar about User Experience Design. In Madagascar and other developing markets, websites are not optimized for UX, but conducting usability research through TryMyUI helped students to put UX ideas in context and better understand user-centric design. End Quote

San Francisco, CA (1888PressRelease) September 03, 2015 - "How do you explain the concept of UX to students who have only been using computers for 6 weeks?"

TryMyUI recently partnered with Code for Humanity, an organization that teaches coding and web design to students in Nosy Be, Madagascar. They found during the UX segment of their courses that students had a hard time understanding the components and purpose of user experience design, simply because they had no cultural or experiential context to frame it in.

User experience, or UX, isn't one-size-fits-all. People in different cultural settings have different expectations about how websites will work and what they will look like. In developing markets, many sites are not optimized to provide a good user experience - it is up to the consumer to fit their needs to the minimal parameters of service available to them.

Creating the best experience depends on knowing cultural norms and references. In Nosy Be's Sakalava culture, for example, red and white are the sacred colors of royalty, and must be used appropriately. Additionally, since many people have very limited access to internet, they are not as accustomed to the kind of design shorthand - the usual icons, navigational and interactive elements - that more frequent internet users would recognize.

We connected with Code for Humanity through our EDU program, a program that allows design students and teachers free access to TryMyUI's remote usability testing tools. After testing their projects out among other people, the idea of UX started to make more sense. It's about making something that puts the user at the center - something that furthers their goals and accommodates their expectations.

"The idea of usability testing has captivated this audience, says Elaine Sohng, a teacher at Code for Humanity, "because it reminds our students that websites can and should offer customer experience."

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