TRUSTe announced the expansion of its industry-leading Data Privacy Management Platform (TRUSTe Platform) with the addition of enterprise application integration options.
Research conducted by TRUSTe and EDAA shows that Digital Advertising Self-Regulatory Programme delivers favorable impression in interest-based advertising and increased trust in brands being advertised, improving consumer attitudes towards OBA and growing in awareness.
TRUSTe announced at the Privacy.Security. Risk Conference the availability of Data Inventory 2.0. This solution combines TRUSTe privacy consulting expertise, proven methodology, and robust technology to address top challenge facing companies managing EU GDPR and other privacy risk and compliance requirements.
More than 1,000 companies are using TRUSTe's award winning Assessment Manager Solution to assess and manage privacy compliance risk. TRUSTe released version 3.0 of privacy solutions.
TRUSTe technology powers comprehensive package of solutions to address the assessment, verification and dispute resolution requirements of EU-U.S. Privacy Shield.
As Demand Escalates for Global Privacy and Data Protection Solutions, leading Chief Privacy Officer Hilary Wandall joins TRUSTe as General Counsel and Chief Data Governance Officer.
Following formal adoption of the EU-U.S. Privacy Shield, TRUSTe has announced a full set of solutions for companies to address the challenges in implementing the new framework.
TRUSTe adds Dynamic Platform Detection to TRUSTed Ads Compliance Manager simplifying cross-device advertising privacy using a single smart tag technology.
Findings from the 2015 Internet of Things (IoT) Privacy Index research by Ipsos MORI and TRUSTe show that 41% of British consumers own at least one smart device other than a smart phone.
Findings from the 2015 Internet of Things (IoT) Privacy Index research by Ipsos MORI and TRUSTe show that 35% of US consumers own at least one smart device other than a smart phone.
A new study by EDAA and TRUSTe shows awareness of the EU self regulatory progamme for OBA across Europe has doubled. The European Advertising Consumer Research Index 2014 summarizes the findings from this research.
TRUSTe's research shows organizations investing millions of dollars in privacy in 2014. Webinar on Privacy Priorities for 2015 with IAPP on December 16th.
TRUSTe commences beta program for its Data Privacy Management (DPM) Platform, the industry's first end-to-end privacy management solution across multiple well-known international brands.
TRUSTe launches first comprehensive end-to-end Data Privacy Management (DPM) platform to provide enterprises with greater visibility, flexibility and efficiency to manage privacy risk.
At the first Internet of Things Privacy Summit in Silicon Valley, California today, TRUSTe announced the formation of a multi-stakeholder IoT Privacy Tech Working Group to identify the technical standards and best practices necessary to help enhance consumer privacy in the Internet of Things (IoT).
TRUSTe IoT Privacy Summit 2014 offers important discussions on regulatory insight, best practices, research and debate highlighting the privacy challenges of the IoT Privacy Summit on July 10, 2014.
TRUSTe launches TRUSTe App, an advertising privacy app for Android and iOS devices that manages consumer's ad privacy preferences and share them with advertisers.
TRUSTe to launch a mobile app that integrates advertising privacy compliance with consumer interests powering growth and relevance of interests-based ads.
TRUSTe partners with Mobile & App Design Awards, which recognizes innovation and design within the mobile app ecosystem to increase adoption of mobile privacy best practice across the industry.
TRUSTe hires Ray Everett CIPP/US as Director of Product for Compliance Solutions and Elizabeth Blass as Vice President for Client Services to strengthen its commitment to privacy innovation and client support.
Introducing TRUSTed Interests, the first privacy friendly interests & advertising management solution putting consumers in direct control of their digital experience.
WeChat and its website receives TRUSTe Certified Privacy Seal & their operations comply with TRUSTe Program Requirements thereby providing high level protection for user information & data privacy.
TRUSTe enables Merck & Co., Inc, to become the first healthcare company to receive compliance of the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System.
TRUSTe along with RiskIQ has launched TRUSTed Apps - Enterprise Edition that addresses problems that enterprises encounter during deployment of mobile apps and services, such as data leakage, brand theft, unauthorized brand usage via spoofed mobile apps and mobile malware.
Findings from the 2013 UK Consumer Data Privacy Study: Advertising Edition, the latest privacy research from TRUSTe before the UK launch of a pan-European campaign by the European Interactive Digital Advertising Alliance (EDAA) to raise consumer awareness of the OBA Icon.
2013 US consumer data privacy study - mobile edition by TRUSTe reveals mobile privacy concerns and kicks off 'Powering Trust', roadshow data privacy solutions.
European Interactive Digital Advertising Alliance (EDAA) approves TRUSTe as the official certification provider for the EU Self Regulatory Programme for Online Behavioral Advertising (OBA).
TRUSTe becomes the first Accountability Agent for APEC Cross Border Privacy to address consumer privacy challenges between the United States & other APEC Member Economies.
AdTruth, PubMatic and TRUSTe have announced a new advertising technology solution based on providing consumer choice when using interest based advertising dependent on technologies other than cookies. This will be unveiled at 2013 Cannes Lions International Festival of Creativity.
Human Demand, the mobile ad technology company partners with TRUSTe to standardize TRUSTed Mobile Ads , the industry's first and only unified privacy management platform for mobile advertising.
Drawbridge, a cross device advertising pioneer partners with TRUSTe to integrate TRUSTed Mobile Ads with Drawbridge platform to deliver cross-device advertising privacy solution giving importance to the consumer privacy preferences in mobile advertising.
TRUSTe and TAPAD partner to provide enhanced consumer privacy across mobile applications and in the mobile advertising space by utilizing a unified identifier based on Tapad's platform to maintain compliance with the Digital Advertising Alliance program for Online Behavioral Advertising for mobile devices.
TRUSTe and Promontory have launched a joint BCR (Binging Corporate Rules) management program to allow multinational companies to transfer personal data from the European Economic Area (EEA) to their affiliates located outside of the EEA in compliance with Data Protection Directive 95/46/EC.
TRUSTe 2013 U.S. Consumer Confidence Index Shows 72 Percent of Smartphone Users Are More Concerned About Privacy on Their Smartphone Than They Were a Year Ago.
TRUSTed Mobile Ads, the industry leading mobile advertising privacy management platform, achieves scale, expands partner base and continues powering trust in the mobile ads ecosystem.
Celebrating 15 Years of Privacy Innovation" TRUSTe Launches Privacy Pioneers and Mavericks Interview Series, Highlighting Individuals for Data Privacy Management Innovations.
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