TruCa$h Recognized for Best Government Program of 2011

TruCa$h Recognized for Empowering the First Nations of Canada with Financial Freedom at the 2011 Paybefore awards. End Quote

(1888PressRelease) February 02, 2011 - Mississauga, Ontario - Paybefore has chosen DCR Strategies Inc./TruCa$h as a 2011 Paybefore Awards winner in the Best Government-Funded Prepaid Program category. Paybefore Awards, now in its fifth year, is the most prestigious recognition of excellence in the worldwide prepaid and stored value card industry. The awards are presented annually by Prepaid Media, whose Paybefore publications are the leading source of industry information for the global prepaid community.

"We are very excited about this recognition, over the past year our Prepaid Government and First Nation programs have seen tremendous success. By eliminating issues related to cheques, budgeting, payment and accountability we have effectively enhanced the lives of First Nations in Canada. We look forward to using this momentum to expand this program into the USA, later this year."

The TranZtec Prepaid TruCa$h MasterCard card was selected by a panel of five industry experts who served as judges for this year's competition, which-once again-included a record number of entries from around the world.

"Paybefore Awards were created to celebrate the innovators in our industry who are using prepaid to transform payments with ever-more efficient and accessible products," said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel.

"Our industry is growing rapidly because of companies like DCR Strategies, who continually improve their products and services or create new ones," she continued. "We are proud to recognize its contributions to advancing the prepaid industry."

"In each of its five years, Paybefore Awards has attracted a wider and more diverse group of nominations," added Marilyn Bochicchio, Paybefore's CEO. "This year's entries showed exceptional creativity and thoughtfulness in using prepaid to solve real world payment issues and provide outstanding convenience, safety and control for individuals who are the ultimate users of these products."

The TranZtec Prepaid TruCa$h MasterCard combines state-of-the-art prepaid functionality with the security and convenience of plastic payment cards - to deliver greater financial freedom to the First Nations of Canada. Empowering each member, the new card eliminates the need to stand in line each month, giving members the ability to "charge" purchases, also increasing the level of security and accessibility to funds - when and where they need it.

Now, Chiefs and Band Leaders simply distribute cards to their members and pay out funds electronically. Members can use the card like a real bank account, pay bills, transfer funds, and view balances. A necessity to some this luxury is now available to the First Nations of Canada, at St. Theresa point.

The TranZtec Prepaid TruCa$h MasterCard card now will vie for best-in-category distinction, which will be announced during the Paybefore Awards ceremony on March 7 at the Prepaid Expo USA (www.prepaidexpousa.com).

About DCR Strategies/TruCa$h: TruCa$h is a market leader in prepaid programs for Incentive-based Gift Cards, Debit Cards, Retail Cards, Payroll Products and Government Solutions, along with the points-to-cash TruCa$h Loyalty Platform. DCR Strategies/TruCa$h® provides organizations with a powerful tool to attract and retain customers/members, drive transactions and increase overall dollar volume. We assist companies in defining, launching and promoting privately branded programs that produce measurable results for corporations and organizations. Armed with a complete suite of products, and licensing agreements in the U.S., Canada and now the UK/EU, DCR is positioned to offer our clients a one-stop debit and, loyalty rewards shop.

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