Travian Games signs up for SUMMICS "Customer Listening" Software
Content-analytics software SUMMICS convinces one of the world's leading publishers of browser-based online games.
- (1888PressRelease) August 01, 2014 - Heidelberg - German start - up Brand a Trend GmbH acquires another customer for SUMMICS, its content analytics software for forums, mega - communities and customer feedback.
Leading browser game publisher Travian Games utilizes SUMMICS to get a detailed overview of topics and user-behavior of over 130 million registered users worldwide playing "Rail Nation" und "Travian".
"Travian's customers are increasingly going to our own community forums for customer support & feedback and we don't see that slowing down. We acted on this trend and adopted the plug & play, text analytics tool SUMMICS", said Lars Jansen, COO of Travian Games.
"Now with SUMMICS, we get a real-time look into customer wishes and thoughts and an easier, quicker way to manage resources to engage with them. At Travian, our customers come first and we pride ourselves in providing the best customer service, regardless of the support channel our customers choose. We continue to see massive improvements in our forum response rate thanks to SUMMICS", said Lars Jansen.
The results from the precise access to all essential insights into the gaming community allows Travian Games to make the right decisions and to position itself successfully in the highly competitive online gaming market.
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