Travel Technology Company truvle Relocates Headquarters to U.S.

Software designers truvle, Ltd. will be moving their headquarters from Israel to Atlanta. End Quote

(1888PressRelease) September 20, 2010 - ATLANTA - Travel technology company truvle, Ltd., has announced plans to move its corporate headquarters from Israel to Atlanta.

Following the move, slated for the fourth quarter, 2010, Atlanta will serve as truvle's base for global operations, sales and marketing, while the company's product development and technology support divisions will remain in Tel Aviv. truvle counts among its clients some of world's largest travel service organizations, including Heathrow, Fla.-based AAA (http://truvle.com/aaamovie1) and airline ticket consolidator SkyBird Travel, headquartered in Detroit.

"Atlanta is well-known as a hub for both travel and technology," says Alon Zaibert, truvle's founder and CEO. "truvle has an aggressive growth plan. With its well-educated and diverse workforce, business-friendly environment and direct flights to any place in the world we need to go, this city puts us close to key clients and allows us to extend our reach in new markets."

"With their outstanding management team and exciting technology offering, we are confident of truvle's very bright future in our community," said Tom Glaser, president of the American-Israel Chamber of Commerce, Southeast Region.

Web-Empowered Email itineraries

truvle develops and markets customized e-mail itineraries and confirmations for travel professionals, including agents, hoteliers, tour operators and airlines. The pioneering software replaces the traditional, unbranded e-docs that travel management companies receive for their clients. In its place comes an engaging, Web-empowered itinerary/trip planner. Designed to convey the excitement of travel, the truvle itinerary features a bright contemporary design, colorful images, branding, targeted ads and links to the travel management company's products and services.

Through partnerships with organizations such as Open Table and Ticketmaster, truvle's breakthrough itinerary gives travelers immediate access to a full gamut of useful trip information - restaurants, shopping, entertainment, tours, events, flights, hotels, weather, maps, directions and more. Travelers can make dinner reservations, book tee times, buy tickets to a show, get driving directions and Short Message Service (SMS) alerts, check in for flights and more directly from this colorful, interactive itinerary/planner.

"The truvle software is being enthusiastically received by travelers and travel management companies," Zaibert says. "This exciting, new itinerary is also a portal, making everything travelers need for a fun, productive trip instantly available, all in one place."

For more information about the new truvle technology, visit http://www.truvle.com.

About truvle

truvle is a new software company that develops enhanced email travel itineraries and airline e-tickets, providing passengers with customized trip information - flights as well as entertainment, shopping and dining options, hotels, nightlife, events, recreation, currency exchange rates, maps, etc. -- in a single, easy-to-read format. The trailblazing e-tickets and itineraries offer a chance for travel agents to generate extra income, while also enhancing their service. Advertisers gain exposure before a targeted audience of millions of travelers worldwide. truvle has offices in Miami, Fla., Europe, India and Israel. For more information, visit http://www.truvle.com.

For more information, contact:
Sharlet Brennan, Ypartnership, 407-838-1707, Sharlet.Brennan ( @ ) ypartnership dot com

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