Travel Adventures Expands Digital Marketing Strategy With Smartfinds Internet Marketing

Travel Adventures, a student group travel provider based in Lapeer, Michigan has partnered with SmartFinds Internet Marketing to build a results-oriented digital marketing strategy -- and, based on recent statistics, the strategy is working. End Quote

(1888PressRelease) January 05, 2008 - Recent website statistics reflect improvements in website performance.

SmartFinds Internet Marketing has helped increase their client’s link popularity to nearly 3,000 in 3 months and their traffic ranking from over 3 million to 550,000 using content marketing of articles and web releases. As part of a ongoing effort, SmartFinds and Travel Adventures are working together to further improve these statistics – along with engaging in new and improved revenue-generating strategies for the company’s business website (www.traveladventures.com).

“There is more to the digital marketplace beyond a website, search engine and advertising,” said CEO Melih Oztalay. “Travel Adventures is an example of a business eager to embrace the web head-on. When a client makes this commitment, SmartFinds is excited to be part of their outreach program and to help build results.”

SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has thirteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web.

“In the case of Travel Adventures, we are providing a strategy, along with direct assistance to organize their digital environment. We are actively working to find new and improved ways to utilize their business website as a revenue generating tool,” added Oztalay.

Through SmartFinds, Travel Adventures is currently engaging in a three phased approach to first add their website as a publisher, next implement an Advertising Management System, followed by securing advertisers for the website first quarter of 2008.

"We are pleased to be working with such a well regarded digital marketing firm like SmartFinds, who services large national corporations," said John Urogdy, Director of Marketing for Travel Adventures. "SmartFinds is helping us with a strategy that goes beyond our current website offerings, search engine and basic advertising to engage us into multi-directional marketing and website strategy. We are confident that their expertise will help build awareness of our unique website, as we feel strongly about the need to provide individualized attention to student group travel organizations.”

In order to develop a digital strategy for clients like Travel Adventures, SmartFinds begins with extensive research to determine how the Internet community uses the Internet relative to their business. Once the research is completed, SmartFinds typically commences with modifications to the website, and then engages in a variety of content based marketing programs in the multi-dimensional environment of the World Wide Web. Strategies are uniquely tailored to each client.

“Our focus is to have a multi-directional marketing campaign that will drive traffic to client websites from more than just search engines”, said Oztalay. “Our digital marketing campaigns provide websites staying power on the web.”

Travel Adventures is a student tour provider staffed by educators who understand the needs of teachers. It has served over one half million students since 1987 and its mission is to “empower teachers to create change by expanding the classroom to the world.” To discover more about Travel Adventures and its many educational travel programs, visit www.traveladventures.com

About SmartFinds Internet Marketing
SmartFinds is a digital marketing agency providing mid- to large-sized corporations with digital creative, digital marketing, and digital advertising solutions. The most critical element of SmartFinds Internet Marketing service is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way. Some of SmartFinds clients include BASF Chemicals, Guardian Industries, McCann Erickson, and Vietnam Veterans of America.

You can learn more about SmartFinds at http://www.smartfindsmarketing.com/

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