Trailblazing TRUSTe App Helps Power Growth and Relevance of Interests-Based Ads
TRUSTe to launch a mobile app that integrates advertising privacy compliance with consumer interests powering growth and relevance of interests-based ads.
- (1888PressRelease) June 24, 2014 - This Friday, TRUSTe will expand its industry-leading advertising privacy compliance solution TRUSTed Ads with the launch of an enhanced mobile app enabling advertisers to provide privacy controls and more relevant ads for consumers. The app, called TRUSTe, helps advertisers ensure compliance with industry self-regulatory guidelines and, at the same time, increase the use and relevance of interest-based ads in a privacy-safe way.
In April, TRUSTe announced that it had more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now utilizing TRUSTed Ads as their mobile advertising privacy solution powering billions of privacy safe mobile ads worldwide. The launch of the enhanced TRUSTe App reinforces TRUSTed Ads as the most comprehensive advertising privacy compliance solution available today.
Chris Babel, CEO, TRUSTe said: "Two years after we were first-to-market with our TRUSTed Ads mobile advertising privacy solution, we continue to lead the market in anticipating self-regulatory guidelines and powering mobile privacy best practices.
We are constantly innovating and today we're yet again trail-blazing the future of advertising by combining our market-leading privacy compliance solution with a way for consumers to tell advertisers the type of ads they want to see in the easy-to-use TRUSTe App.
This is the most significant feature enhancement since the app was launched 12 months ago. For the first time consumers are being given a real choice, not just to opt out of interest-based ads but also to share interests and tailor the ads they want to see. In this way, the TRUSTe App helps advertisers to expand the use of interest-based ads and puts consumers in control of their advertising experience: a win-win for everyone."
Integrating TRUSTed Interests with Advertising Privacy Compliance
The TRUSTe App integrates the following two market-leading solutions from TRUSTe's Data Privacy Management Platform:
TRUSTed Ads - a comprehensive advertising privacy compliance solution that enables consumers to opt out of and back into interest-based ads and can be easily deployed to address the latest Digital Advertising Alliance DAA) guidelines and the EU Self Regulatory Programme for Online Behavioural Advertising (OBA).
TRUSTed Interests - an consumer interests management solution that helps individuals manage their ad experiences by allowing them to select different categories of interests for the ads they receive. Launched in March 2014, this is the first solution designed to enable consumers to share and control their advertising interests with the ad ecosystem in a privacy-friendly way.
Later this month, as part of TRUSTe's ongoing commitment to help support the explosion in mobile advertising growth through building consumer trust and understanding about interest-based advertising, the TRUSTe App will be enhanced to include an innovative Ad Relevance score. The score will let a user know how relevant their advertising experience is and how their choices impact their advertising experience. The more a consumer opts-out of interest-based ads the lower the Ad Relevance score; the more they share interests with advertisers the higher the Ad Relevance score.
"Privacy protection is inseparable from a healthy mobile advertising market," said Victor Milligan, CMO of Nexage. "And a powerful part of that protection is giving consumers more visibility and control of their preferences. It is not only a benefit to consumers but also a benefit to advertisers. Our Nexage Protect solution integrates TRUSTe to give advertisers the clarity and confidence that their ads honor privacy preferences."
Tim Avila, Senior Vice President of Marketing Operations at BrightRoll said: "BrightRoll is focused on making video advertising simple and looks to TRUSTe's mobile privacy advertising solutions to give viewers complete transparency and control of their mobile video ad viewing experience."
About the TRUSTe App
The TRUSTe App is the most comprehensive advertising privacy app on the market today. The app allows users to actively manage personal preferences for interest-based advertising and share interests with a network of certified advertising partners for a customized privacy-safe advertising experience.
The TRUSTe App is part of TRUSTe's industry-leading Data Privacy Management Platform enabling advertising platforms, publishers, and brands to quickly and confidently stay privacy compliant and expand the use and relevance of cross screen interest based ads.
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