Traffic Launches The Wizards Of Oz
OZ Design furniture has appointed Traffic to create an innovative strategy to reinvent their brand and the in store experience. The new campaign titled "Ask the Wizards of OZ" positions the furniture retailer as experts in Australian furniture design.
- (1888PressRelease) September 06, 2011 - Sydney, NSW - The "Ask the Wizards of OZ" campaign launches on September 1 nationally across a fully integrated campaign which includes television, magazines, radio and online, and features the company's staff and furniture makers as the 'Wizards of OZ' ( http://www.traffic.com.au/2011/08/31/traffic-launches-the-wizards-of-oz-design/ ).
"Our people make our business unique. We have a team of passionate individuals who are experts in their field - they deliver quality furniture that's designed for the Australian way of life. The concept that Traffic ( http://www.traffic.com.au ) has created works perfectly with our brand, as our people are talented Wizards and that is reflected in the design and quality of our furniture," said Trish Osborne, National Marketing Manager, OZ Design Furniture.
The "Ask the Wizards of OZ" campaign will also tackle the trend towards online buying - by reinventing the in store experience and promoting the benefits of getting good advice from experts. OZ Design stores across the country will be brought to life with cut outs of the Wizards, information leaflets, more informative ticketing, and a new jingle, which will also feature across marketing material.
Andrew Begg, CEO of Traffic said, "OZ Design is a brand which has huge potential. The "Ask the Wizards of OZ" campaign is designed to improve brand awareness, cut through the sameness the industry is currently experiencing and entice people in store to get good advice and see just how good their product is."
"Ask the Wizards of OZ" campaign - Traffic Sydney
Andrew Begg - National Creative Director
Samantha Begg - Creative Director - Sydney
Rob Quick - Art Director
Samantha Begg/Bruce Paroissien - Copywriters
ABOUT TRAFFIC
Traffic ( http://www.traffic.com.au ) is a full-service, fully integrated brand and communications agency with an experienced and committed team who have a proven ability to deliver outstanding creative solutions. We began operations in 2002 and currently have two offices located in Melbourne and Sydney employing 28 people on a full-time basis.
We also employ resources dedicated to specific disciplines within our business structure on a project-by-project basis to deliver exceptional service in a cost effective manner.
We provide brand and communications solutions for a range of clients that include major tourist destinations, large-scale residential community developments right through to tyre, automotive and retail franchises. Our highly trained and experienced people are multi-disciplinarians who provide significant breadth of experience which in-turn enables us to deliver great results for our clients.
Traffic is a Begg family business head up by Andrew Begg CEO - National Creative Director. Samantha Begg - Creative Director Sydney. Austin Begg -Chairman.
For more information, please contact CEO of Traffic, Andrew Begg, on (03) 8320 5700 or 0403 588 992.
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