TrackResults Reveals Vacation Ownership Clubs Are Becoming Analytical Competitors
TrackResults, a cloud-ware business application that specializes in tracking the performance of sales and marketing professionals at timeshare resorts, recently participated at Mexico's leading vacation ownership industry trade convention.
- (1888PressRelease) July 19, 2013 - The 27th Annual Asociación Mexicana de Desarrolladores Turísticos (AMDETUR) Convention was held June 19-21, 2013 at the Hilton Mexico City Reforma Hotel in Mexico City, Mexico. Referred to in English as the Mexican Resort Development Association, the theme for this year's event was "The New Era of Tourism - Capitalizing Vacation Ownership Opportunities".
In addition to holding live demonstrations of the sales lead management software from their exhibit booth, Todd R. of TrackResults was invited to speak at the event, and as one of only a select few solo speakers, delivered an informative and inspiring presentation on the morning of the second day.
Fitting perfectly with the theme of the conference, Todd discussed the change that technology has had on the timeshare industry in recent years, especially because of advancements in sales management systems, and the levels of business intelligence now available to resort developers through their lead tracking system.
After succinctly explaining the definitions of several buzz words to the multi-lingual audience, Todd then progressed to show delegates real world aggregated data from a collection of TrackResults clients in Mexico. With this data, taken from the results of sales presentations, he showed that a resort developer, through easy to use reports, could determine who their most profitable customer was, where they came from, not just by country, but by state, or even city. It was also shown that not only are these statistics likely to change from one company to another, but also that they change quite dramatically between Eastern and Western Mexico, and so having your own customized and up-to-date reports should be an integral part of any marketing strategy.
The presentation concluded with examples of how tracking all aspects of a sales professionals results could improve performance, efficiency and ultimately increase a resort developer's volume per guest, thereby making them more profitable.
"AMDETUR is a great venue for us to support our clients in Mexico. This forum was our first exposure of timeshare marketing and analytics discussed cross-country, and opening dialogue with resorts to compare trends in timeshare sales of Eastern and Western Mexico. We look forward to hosting a panel next year at AMDETUR, to explore how Mexican developers are using business intelligence to gain Volume Per Guest (VPG) lift, and increase marketing yields. Special thanks to Carlos and Romarico for their support." Said TrackResults.
The presentation impressed the audience of industry developers, investors and vendors to the Mexican vacation ownership industry, and representatives from TrackResults were available for questions and more detailed demonstrations throughout the rest of the convention.
For more information on TrackResults Software visit www.trackresults.net or call +1 888-819-4807 or visit their Facebook page at https://www.facebook.com/pages/TrackResults/130859730308862
About TrackResults
TrackResults' cloud-ware business application has helped more than 300 companies track and analyze more than 20,000 sales and marketing professionals. The software is capable of tracking results of teams, organizations, sales-forces and marketing campaigns. Their mission is to sharpen and provide the competitive edge to every team that wants to raise the bar, and get to the next level of performance and profitability. For more information visit www.trackresults.net.
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