TP-LINK Partners with Cable Café to Simplify Network Installations

Partnership will see TP-LINK working with Cable Café to supply schools, universities and smaller computer companies. End Quote

(1888PressRelease) February 13, 2015 - TP-LINK, the global provider of SOHO and SMB networking products, has today announced a partnership with Cable Café, UK's leading supplier of Cabling and Security products. Cable Café has joined TP-LINK's Advantage+ partner programme to meet an increasing demand from SMB network and CCTV installers for reliable, high performance network hardware at a competitive price. TP-LINK's routers, powerline adapters, range extenders and switches for small businesses are now available for purchase online at Cable Café.

Cable Café supplies SMB network and CCTV installers, schools and universities, and small computer companies with all they need for data installation projects at installer prices. Driven by people's growing expectations for fast, reliable wireless connectivity anywhere, anytime, Cable Café is experiencing a massive demand for wireless routers, range extenders, powerline adapters and switches. The company recognised an opportunity to grow its customer base and increase revenue streams simply by adding network hardware to its existing product portfolio.

Daniel Forbes, eCommerce web designer at Cable Café explained: "We're seeing huge demand for reliable, high speed connectivity solutions that are easy to set up and competitively priced. On numerous occasions we've had requests from our customers for TP-LINK products. Having stocked several TP-LINK products in the past, which proved some of our top sellers, it was a no brainer to extend our product portfolio to include routers, powerline adapters, range extenders and switches. By partnering with one of the world's leading networking brands, we're able to not only offer our customers a great choice in high quality network solutions, but we're also able to grow our own business by increasing our revenue streams and growing our existing customer base."

TP-LINK products, including N600 wireless dual band routers, AV200 powerline range extenders and the 24-port TL-SG1024 Gigabit desktop/rackmount switches are designed to connect multiple network compatible devices, including PCs, servers and CCTV IP cameras to a reliable, high speed network. In addition, TP-LINK's range of switches have plug and play functionality, allowing Cable Café's customers to save time and resources when it comes to the installation process, with no complex configuration process. Installations can be completed quickly, enabling installers to complete more installations per day.

Nelson Qiao, Assistant General Manager at TP-LINK UK said: "Demand for wireless networks, driven by the surge in connected devices and shift towards IP camera installations is fuelling the demand for a reliable high performance network. Installers are increasingly on the lookout for network solutions that are quick and easy to deploy and can save them time and money. Our partnership with Cable Café will provide us with a gateway to reaching the installation and education market and cement our brand as a provider of high performance network solutions."

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About TP-LINK
TP- LINK is a global provider of SOHO and SMB networking products and the world's No.1 provider of WLAN and broadband CPE devices, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP- LINK continues to provide award-winning networking products in Wireless, ADSL , Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.

TP-LINK is a registered trademark of TP-LINK Technologies Co. Ltd. Other brands and product names are trademarks or registered trademarks of their respective holders.

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