TorcAI Rolls Out Industry First Audience Data Privacy & Management Platform (aDMP)
We at TorcAI are the leading Data Science Company speacialising in Audience Platforms for Publishers and Marketers alike. With the upcoming GDPR regulation the data privacy and the way audience are being tracked will change significantly. We are taking the lead and rolling out the first GDPR compliant Audience Data Privacy & Management Platform (aDMP).
- (1888PressRelease) April 21, 2018 - TorcAI Digital (torcai.com), a global provider of audience privacy & management infrastructure, announced roll out of its flagship GDPR complaint Audience platform – TrustX, which delivers advanced customer privacy for publishers and advertisers, also providing tools for newer revenue streams & optimization.
“In the wake of heightened scrutiny of consumer data, clearly, the data ownership lies with the publishers and advertisers and not with external third parties such as agencies, ad networks or exchanges. The data controller is the one taking permissions for profiling or targeting. Our platform ensures compliance. Besides the platform is capable to support sales, subscriptions and recommendation engines over audience data ”.said Raghavendra Agarwal, Co-Founder & CTO.
Prashant Dixit, Director Sales, further added “Publishers who adhere with User Data Privacy may gain user loyalty in short to midterm. Protecting consumer's data will give transparency and comfort to every one including advertisers, who will seek to work with such audience and its major source publishers. It will not be an overstatement to say that the early movers will attract users and move-over give a smile on the faces of the current loyal user base”.
Europe is implementing the toughest consumer protection laws, starting 25 May 2018, a few months from now. India is expected to follow soon this year. Consumers will have rights that require big shifts in how consumer data is stored, targeted or traded. For example, Consumers have the right to be forgotten. The controller of data should have implemented processes which can comply with such requests. Such regulations bring back the focus on Publishers of content.
About TorcAI Digital - TorcAI is a global provider of audience infrastructure platform to advertisers and publishers. The platform empowers the ad tech industry with data sciences capabilities such as onboarding, persona and data play. Please visit torcai.com for details.
Released by : Press Relations, TorcAI Digital Media Pvt Ltd, PR ( @ ) torcai dot com
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