Top Nationwide Wireless Communication Company excels at reaching consumers in the Grocery Store with Devlin Media's Convey-Your-Ad(TM)
Devlin Media announced today the placement of unique advertising that will be coming to a grocery store near you, with the installation of the full color advertisements placed directly on the conveyor belts at the check stand at your local supermarket by one of the top communication carriers in the Nation.
- Oakland, CA (1888PressRelease) November 15, 2010 - Devlin Media announced today the installation of the Convey-Your-Ad(TM) advertising conveyor belts with full color advertisement by one of the top communication carriers in the Nation. The new advertisements can be seen in action at the FoodMaxx locations at 699 Lewelling Boulevard in San Leandro, CA and 10950 International Boulevard, in Oakland, CA. Shoppers will see the full color, full coverage advertisements printed directly on the conveyor belt check stands at the grocery store on the 5 busiest lanes in the FoodMaxx stores; lending credence to the ever popular adage that advertising, is indeed, everywhere.
This fresh variety of advertising is becoming main stream with advertising agencies, chief marketing officers and consumer package goods companies. The wireless communication carrier who is displaying their ads on the belt are on the cutting edge of consumer brand awareness to employ Convey-Your-Ad(TM) to reinforce their brand messaging and geo target their clients, where they shop. The innovative and creative concept which helps to increase product reach, frequency and creates additional brand positioning supports one of the fastest growing segments of the advertising world - shopper marketing.
The plain black belts are replaced with printed full color advertisements from innovative organizations, that are not afraid to push the marketing envelope and who are looking for continued brand recognition where consumers can be found. Because the program is geo-targeted companies are able to pin point the location of the grocery store with the location of their retail stores, which presents an answer to the hard to reach consumer.
"Shoppers are in line and average of 2 - 5 minutes per visit and several times per week. Marketers are looking to reach consumers where they are, and they continue to go to the grocery store," says Scott White, CEO, Devlin Media, "Convey-Your-Ad(TM) provides high impact moving images on the conveyor belts that people can not only see up close and personal but can also touch and feel which offers an alternative enticement and product identification for consumers who are in 'wait mode' at the check stand."
With the proliferation of media outlets making it difficult for marketers to find and connect with their customers, Devlin Media has found a way to help advertisers capture the interest of hard to find target audiences. This highly effective marketing strategy reaches specific demographic niches which helps advertisers' geo-target the psychographic, demographic and socio-economic markets that they are looking for. Marketers are continuing to look for ways to reinforce and build their brand identity.
It is forecasted that shopper marketing will exceed digital spending and become the fastest growing area of marketing investment, according to a study released last week by Booz & Co. for the Grocery Manufacturers of America; the Convey-Your-Ad(TM) system is able to provide a viable marketing investment in order to reach consumers.
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