Tipiak's Tesco Offering Gets The Party Started This Christmas

Tipiak, a French manufacturer of frozen party-food products, has launched two new products in time for the Christmas party season. End Quote

(1888PressRelease) October 31, 2013 - In Britain, these gourmet treats are available from Tesco at a recommended retail price of £5 per box and can be found in the frozen-produce aisles. Easy to serve, the desserts - French Macarons and French Mini Pâtisseries - can be defrosted in the refrigerator and are ready to eat after just one to two hours.

Anne-Marie Beguin, Senior National Account Manager for Tipiak in the UK, explains: "We noticed there was a gap in the Frozen Party Foods offer for premium festive products and we were convinced we could fill that gap thanks to Tipiak's years of expertise in sweet and savoury canapés."

Innovation is at the heart of Tipiak's strategy. Anticipating new market trends is the key to creating new products that meet customer expectations, particularly during the Christmas and New Year holidays, when consumers are seeking premium products. Tipiak Traiteur Pâtissier, the company's cocktail-party division, has experienced steady development since its creation more than 15 years ago.

Today, Tipiak Traiteur Pâtissier is market leader in finger foods and appetizers thanks to its wide range of high-quality products, ongoing innovation, and a 'ready-to-use' format.

Tipiak Traiteur Pâtissier has been present in the UK for over 10 years in the foodservice industry - supplying Brakes and 3663 - and Tipiak is now taking its first step into the retail market. Tipiak's gourmet treats are now available from Tesco supermarkets across Britain, at a recommended retail price of £5 per box; they can be found, in time for the festive season, in the frozen-produce aisles.

Anne-Marie Beguin explains: "Here, at Tipiak, we are delighted and very excited to have the 12 French Macarons and 12 French Mini Pâtisseries on sale at Tesco. The aim of Tipiak is to become a recognised player for premium quality and innovation within the chilled and frozen Party Food categories. We are working closely with retailers to understand consumer needs and develop tailor-made products."

The 12 French Macarons and 12 French Mini Pâtisseries are presented on a black tray protected by a plastic film and packed in an attractive box.

The French Macarons pack offers varieties that come in four flavours: chocolate (with cocoa from Santo Domingo), vanilla (with vanilla from Madagascar), salted caramel (with salt from Guérande, in Western France) and strawberry (with real Mara des Bois strawberries).

Tipiak macarons are made with selected, whole almonds from California that are ground in-house, in order to guarantee the full flavour in the macarons. The macarons are then generously filled with chocolate ganache, butter cream or fruit purée to offer a soft creamy centre. Their firm but delicate shells are finally sandwiched together by hand.

The French Mini Pâtisseries pack offers four of the most famous traditional French pastries: Paris-Brest, a typical choux bun filled with praline cream and topped with almond or hazelnut; a macaron topped with peach purée and a raspberry; a religieuse, which is a well-known treat of two choux buns filled with crème patissière and coated in chocolate; and, finally, a caramel éclair, i.e. a choux pastry finger filled with a salted-caramel cream. The choux pastry is made in-house and then carefully filled and glazed by hand.

About Tipiak
Tipiak Group was created in 1967 from the merger of two century-old French companies. Tipiak specializes in the manufacture and distribution of dry and frozen products through four key divisions. The company is headquartered in Nantes (Western France) and has an office in the UK.

In 2012, Tipiak Traiteur Pâtissier had a turnover of €55.6 million and employed close to 560 staff. In order to meet potentially significant market growth, both inside and outside France, the division has three production sites that are IFS- and BRC-certified - with IFS standing for International Food Standard, and BRC for British Retail Consortium.

For further information about the company, please go to: www.tipiak.com.

For further information, please contact :

Quote ref. : FTPB3875
Ms Kate RILEY - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
kate.riley ( @ ) ubifrance dot fr
View other press releases at :
http://www.ubifrance.com/uk/

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