TI Cycles Of India Opens Its 200th "Bsa Hercules Exclusive" Store In Chennai

TI Cycles of India, one of the leading bicycle manufacturers, part of the the USD 3.8 billion Murugappa Group, today announced the inauguration of their 200th "BSA Hercules Exclusive" store in Chrompet, Tambaram End Quote

(1888PressRelease) February 04, 2012 - TI Cycles of India, one of the leading bicycle manufacturers, part of the the USD 3.8 billion Murugappa Group, today announced the inauguration of their 200th "BSA Hercules Exclusive" store in Chrompet, Tambaram. The store, spread over an area of about 900 sq. ft. offers a complete range of Hercules & BSA brands of bicycles, BSA Workouts range of fitness equipments and TracknTrail range of International bicycles.

The 200th "BSA Hercules Exclusive" store was inaugurated by Mr. Prabhu Ganesan, Renowned Actor and Producer in the presence of Dr. D Raghuram, President, TI Cycles of India and BSA Motors, Mr. Arun Alagappan, Sr. Vice President - Sales & Marketing, TI Cycles of India and Mr. KC Ramamoorthy, General Manager - Retail, TI Cycles of India.

Commenting on the inauguration, Dr. D Raghuram, President, TI Cycles of India and BSA Motors said, "The 200th store inauguration is an important milestone marking our six decades of steady growth and exemplary services. The appetite for social engagement is increasing among newer generation, to beyond traditional forms of entertainment and TI Cycles with its vast range of products promises this element of Fun in Fitness".

TI Cycles, a pioneer in bicycle manufacturing and design, stands for the core promise of Fun, Fitness and Freedom. Through its brands, BSA and Hercules, TI Cycles offers consumers a range of products, from standard and mountain terrain bikes to electric and performance bicycles.

'BSA Hercules Exclusive Stores' have revolutionised the way people buy bicycles in India across Urban and Rural Towns. These stores are a one-stop premium shop for all BSA and Hercules products and have a customer friendly ambience and service. In 2010, the company started "Hercules BSA Cycle Stores - A Rural Retail initiative" to provide the urban retail buying experience in smaller towns. In just over a year's time, there are over 200 of these rural stores. For its retail innovation, the company was recently appreciated at the recent Retail Awards held in Mumbai for the category of "Excellence in Rural Retailing"

Speaking on the occasion, Mr. Arun Alagappan, Sr. Vice President - Sales & Marketing, TI Cycles of India said, "TI Cycles being a strong player in the market strives to provide its customers new and innovative range of products. With our 200th store inaugurating today, our aim is not just to be the preferred shopping destination for bicycles and fitness equipments, but also revolutionize the Indian bicycle industry and induce more Indians to bicycle."

TI Cycles of India is the only bicycle company who has ventured into an organized retail format spread across cities to give a one-stop-shop experience to the customers. With a turnover of Rs1,121 crore and a year-on-year revenue growth of 18% TI Cycles is a market leader in the 'specials' segment of cycles and this has been made possible due to its exclusive retail outlets.

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