Three Ciena Healthcare Facilities Honored With Bronze National Quality Awards

The annual award recognizes commitment to the delivery of quality care. End Quote

Detroit, MI (1888PressRelease) July 15, 2010 - Ciena Healthcare, a leading provider of skilled nursing and rehabilitation facilities in Michigan, announces that three of its communities have been recognized as 2010 recipients of the "Bronze - Commitment to Quality" National Quality Award.

The award is given annually by the American Health Care Association and National Center for Assisted Living (AHCA/NCAL), a trade organization with approximately 11,000 members nationwide, recognizing commitment to the delivery of quality care. The three Ciena communities to receive this award are Bloomfield Orchard Villa in West Bloomfield, Fountain View of Monroe and Willowbrook Manor in Flint.

These three facilities bring the total number of Bronze award recipients to five for Ciena Healthcare - Hartford Nursing & Rehabilitation Center in Detroit and the Manor of Novi received the award in 2009.

"The Bronze National Quality Award demonstrates Ciena's commitment to provide high quality patient care along with well managed and maintained communities," said Mohammad Qazi, president of Ciena Healthcare. "We are honored to be recognized by our peers in the healthcare industry with this prestigious award."

The National Quality Award program is a guide for providers of long term and post-acute care services striving for performance excellence, based on the core values and criteria of the Malcolm Baldrige National Quality Award Program. At the Bronze level, communities must develop an organizational profile and an awareness of their environment and consumers' expectations. They also must demonstrate their ability to improve a process as part of the application.

"This honor showcases the high level of care and professionalism we provide to our patients every day," said Kristine Halsey, chief operating officer, Ciena Healthcare. "This award is a direct reflection of the hard work and dedication of our staff at each of the communities."

The award will be presented to the administrators of Bloomfield Orchard Villa, Fountain View of Monroe and Willowbrook Manor during AHCA/NCAL's 61st Annual Convention and Exposition, October 10-13, 2010 in Long Beach, CA.

About Bloomfield Orchard Villa
Bloomfield Orchard Villa is a 50-bed, 24-hour skilled nursing and rehabilitation facility in West Bloomfield, Mich. This Five Star rated community offers its residents a comfortable, safe and homelike atmosphere, with a competent, caring staff focused on providing high quality, personalized and compassionate care around-the-clock, seven days a week. For more information, call Bloomfield Orchard Villa at (248) 360-4443.

About Fountain View of Monroe
Fountain View of Monroe is a 119-bed, 24-hour skilled nursing and rehabilitation facility in Monroe, Mich. This community provides its residents with short- and long-term care in a comfortable, safe and homelike atmosphere. Its competent, caring, medically trained staff is focused on providing high quality, personalized and compassionate care around the clock, seven days a week. For more information, call Fountain View of Monroe at 734-243-8800.

About Willowbrook Manor
Willowbrook Manor is a 101-bed, 24-hour skilled nursing and rehabilitation facility in Flint, Mich. This Five Star rated community provides its residents with short- and long-term care in a comfortable, safe and homelike atmosphere. Willowbrook Manor also offers outpatient care for residents who have been discharged and wish to continue receiving care. Its competent, caring, medically trained staff is focused on providing high quality, personalized and compassionate care around the clock, seven days a week. For more information, call Willowbrook Manor at 810-733-0290.

About Ciena Healthcare Management, Inc.
With nearly 4,000 licensed beds, the thirty-six nursing communities managed by Ciena Healthcare Management comprise the largest privately owned operators of skilled nursing and rehabilitation facilities in Michigan. Three Ciena managed communities are located in Connecticut. Founded in 1998, Ciena Healthcare Management communities offer a holistic approach to patient care, fully committed to residents' needs and well being while also promoting their independence. Ciena's vision is to change the way senior residences are operated and perceived by providing communities that feature private rooms, ambiance, attention to detail, fresh food preparations and 24-hour dining options, all delivered by high quality, compassionate and dedicated professional support staff. For more information, visit www.cienafacilities.com or call (248) 386-0300.

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