TheWineFeed.com Revamps Website to Make Selecting The Perfect Wine Simple

Redesigned E-commerce Platform Facilitates The Online Wine Selection Process. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) August 23, 2012 - The Wine Feed is an online wine retailer that specializes in offering consumers access to independent, high-quality wines at a greater value than traditional retailers. To help make selecting the perfect wine simple, the retailer has redesigned their website - TheWineFeed.com - to improve the site's functionality and aesthetics. The enhanced e-commerce platform will guide users through the selection process and provide the speed and accessibility of an online retailer with the personalized recommendations of a local wine shop.

The revamped site now features a unique wine selector tool (http://bit.ly/MH73t4) that allows visitors to easily identify wines that match their mood and budget. By visually organizing wines based on price and style characteristics, the interface provides regularly updated bottle recommendations. Users can also search for a wine by region, pairing, or type; and they can browse through gift features that accommodate a variety of user preferences.

"When consumers think about what they want to serve or eat for a meal, they consider the flavors they are craving and the budget they are willing to spend for it. The same is true for selecting wine," said Phillip Zucchino, co-founder of The Wine Feed. "Now, our site facilitates the decision-making process by offering recommendations based on these basic primary factors. By tasting each wine we offer for quality and value, our customers can be confident that the wines they are selecting will exceed their expectations."

TheWineFeed.com also features a blog that includes insights on trends and tips for selecting, pairing and serving wine from the perspectives of co-founders Phillip Zucchino and Philip Rubin. Additionally, the site offers details on The Wine Feed's local classes, newsletter and monthly wine clubs; as well as opportunities to connect through social media.

The Wine Feed launched in April 2011 in an effort to simplify the wine education and selection experience and to help wine enthusiasts and beginners alike obtain a better appreciation for unique and high quality wines. For more information about The Wine Feed, please visit www.TheWineFeed.com.

About The Wine Feed
The Wine Feed, an N.C. based online wine retailer, provides innovative and accessible options for online shoppers. Serving 36 states and D.C., The Wine Feed provides an intimate selection of wines to help customers determine their own sense of quality and taste. The Wine Feed cultivates an appreciation of wine through educational events, personal interaction, community involvement and social networking. To learn more about The Wine Feed, visit www.TheWineFeed.com and connect on Twitter ( @ ) TheWineFeed and Facebook www.facebook.com/thewinefeed.

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