The Step2(R) Company Names Howard, Merrell & Partners As Agency of Record
Step2 Holdings Company, LLC has announced their Agency of Record.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) February 18, 2012 - Howard, Merrell & Partners was recently named the agency of record for the Step2® Holdings Company, LLC - and its Step2® and Infantino® brands that foster learning and development through creative play in children from birth to school-age years. Howard, Merrell & Partners will provide brand management support, integrated marketing collaboration, public relations and social media, event planning, and creative development..
"We need an agency that can look at our business strategically and execute upon that knowledge in an integrated fashion across multiple marketing disciplines," said Jerry McDermott, chief marketing officer, Step2® Holdings. "Howard, Merrell & Partners possesses a long and outstanding track record of seamlessly integrating marketing activities into unified campaigns that strengthen brands. We are looking forward to this partnership."
Over the last six decades, Howard, Merrell & Partners has developed and implemented dozens of successful campaigns and programs for magnet brands including enMotion®, Butterball, CORDURA® brand fabric, MacGregor golf, SAS, BB&T, Dixie®, Cisco, Baush & Lomb, and Scott Paper. The agency acts as a true partner, and its clients have benefited greatly from the passion and collaboration behind every campaign.
Howard, Merrell & Partners will help Step2® and Infantino® solidify their recognition among consumers as the company that listens to moms and develops innovative products of the highest quality that encourage creative play. The agency will work closely with marketing team of Step2® and Infantino® to develop and implement marketing programs that raise visibility for the company's award-winning products and underscore its commitment to safety, unsurpassed service and support, and long-standing history.
"Research shows that moms respond to brands that listen and provide value beyond the product," said Jim Cobb, president and chief executive officer of Howard, Merrell & Partners. "Our team of moms, hands-on dads and folks who love children, is looking forward to helping Step2® and Infantino® strengthen their market leading position through insights into early childhood development and the role of creative play."
According to Cobb, the agency's experience has proven that having all disciplines working together, day-to-day, is the most effective way to achieve marketing synergies and integration for the brands it serves.
"Our people are experienced, committed, innovative and creative. They deliver award-winning work and have helped our clients consistently achieve superior marketing performance and ultimately better financial results," he continues. "We know The Step2® Company will also benefit from our integrated approach and partnership."
About Howard, Merrell & Partners
Founded 65 years ago in Raleigh, N.C., Howard, Merrell & Partners Inc., is a pioneer in understanding and applying the power of human emotion to develop engaging business and communications strategies. Agency services include branding, creative development and production, consumer insight research, event planning and management, interactive, Hispanic marketing, media asset management, public relations, and social media.
About The Step2® Company:
The Step2® Company includes the brands Step2® and Infantino® which foster learning and development through creative play in children from birth to school-age years. Based in Streetsboro, Ohio, Step2® is the largest American manufacturer of preschool and toddler toys, and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Learn more at www.step2.com
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