The Spirit Of Giving Network Taps The Gab Group As Agency Of Record
The Spirit of Giving Network-a collaborative, nonprofit organization with a focus on children and families in Palm Beach County-has appointed brand specialists The Gab Group as agency of record. In December, The Gab Group helped The Spirit of Giving Network launch the hugely successful Boca Raton Bowl, a Division I NCAA football game televised nationally on ESPN.
- Fort Lauderdale, FL (1888PressRelease) February 10, 2015 - The Spirit of Giving Network-a collaborative, nonprofit organization with a focus on children and families in Palm Beach County-has appointed brand specialists The Gab Group as agency of record. In December, The Gab Group helped The Spirit of Giving Network launch the hugely successful Boca Raton Bowl, a Division I NCAA football game televised nationally on ESPN. With 29,400 attendees, Boca Raton Bowl nearly sold out Florida Atlantic University Stadium, and the event will return in 2015. Through brand identity marketing and the creation of an all-new website debuting this spring, The Gab Group will position The Spirit of Giving Network as one of the most influential philanthropic organizations in South Florida.
"The Spirit of Giving Network is highly effective since uniting charities under one umbrella provides them more power to create change than they would have independently," says Michelle Soudry, founder of The Gab Group. "The Spirit of Giving Network has exciting plans for giving back to Palm Beach County, and the Boca Raton Bowl is proof of that."
Now in its seventh year, The Spirit of Giving Network unites more than 60 nonprofits in Palm Beach County to help facilitate and create programs and alliances that promote lasting change in the community. It is a forum where nonprofits and community supporters share information, resources and best practices. The group's objective is to streamline the delivery of services to the community by working collaboratively. The Boca Raton Bowl, with The Spirit of Giving Network as official charity partner, was the first event of its kind in Palm Beach County. The Spirit of Giving Network set aside 5,500 free tickets for local children through its partner charities, and the game garnered 2,248,000 television viewers. For more information on The Spirit of Giving Network, visit www.spiritofgivingnetwork.com.
About The Gab Group
Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is recognized for award-winning lifestyle brand communications specializing in local and national charity, hospitality, celebrity and product accounts. Consistently ranked in the Top PR Agencies in South Florida, the agency's broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services and exceptional special events. For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.
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