The Spectacle Selects MMI Public Relations As Agency Of Record

Local Public Relations Firm Selected To Represent Luxury Eyewear Shop. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) December 07, 2010 - Patty Briguglio, president of MMI Public Relations (http://www.mmipublicrelations.com), a Raleigh-based full-service public relations firm, has announced that the firm has been named the public relations agency of record for The Spectacle (http://www.specsnh.com), the artfully designed luxury eyewear shop located in the North Hills Mall shopping center. MMI will assist The Spectacle in developing and implementing a public relations campaign, including media relations, strategic planning and community relations.

QUOTES:
"We are excited to work with Wick and The Spectacle," said Briguglio. "He is clearly passionate about the products he has in his store and truly believes in providing his customers with a valuable experience. Wick has a dynamic personality and that comes through in everything he does."

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ABOUT THE SPECTACLE:
The Spectacle is Raleigh, North Carolina's artfully designed luxury eyewear shop. Located in the North Hills Mall Shopping Center, The Spectacle offers eyewear to fit any lifestyle. Designer and creator, Wick Morgan, has more than 20 years of optical and fashion experience and has worked with some of the most talented and influential eyewear designers in the world. Along with Gregor Owen, licensed optician, The Spectacle offers the very best lens technology, a fabulously diverse and intriguing collection of fashion forward eyewear, and a perfect environment for making sure every client that comes in gets the very best personal care. Morgan and Owen opened the shop in April 2008, and they have positioned themselves as the leaders of Raleigh's premiere luxury eyewear shop. For more information on The Spectacle, please visit their website at http://www.specsnh.com or call (919) 783-5863.

ABOUT MMI PUBLIC RELATIONS:
MMI Public Relations is a Raleigh-based, full-service PR firm that helps its clients start big conversations and make powerful connections. With a strong base in traditional public relations tactics, MMI has strategically evolved into a market leader in emerging PR tools such as social media, online video and podcasting. MMI works with firms and individuals in a wide spectrum of industries across the nation. Ranked among the state's top PR firms and in the top 10 percent nationally, MMI is the recipient of more than 50 awards in the public relations arena as well as in the community. For more information, call 919-233-6600 or visit the MMI Public Relations website at http://www.mmipublicrelations.com/.

Jim Schlegelmilch
MMI Public Relations
(919) 233-6600
jim ( @ ) mmipublicrelations dot com
http://twitter.com/mmipublicrelations
http://www.mmipublicrelations.com

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