The Social Wine Book and MUSE Consulting

MUSE Consulting will help create The Social Wine Book a platform for wine lovers and wine producers to connect, socialize and share by building relationships one varietal at a time. End Quote

(1888PressRelease) September 25, 2013 - On September 23, 2013, TeFo Inc and MUSE Consulting of The Wharton School of the University of Pennsylvania announced a consulting agreement for the development of The Social Wine Book, a social media and connection platform for wine consumers, wine producers and retailers. TeFo reported that the engagement will run three months (early September 2013 to early December 2013) in which MUSE Consulting will build a virtual hub for wineries who do not currently have representation within a distributor's portfolio. Wineries looking to promote their brand's label by utilizing The Social Wine Book may reach and engage consumers who might otherwise not be aware of the brands existence. The Social Wine Book is looking for aid in conceptualizing its platform, especially its messaging interface. It needs creative and analytical insight from the college demographic to design an effective online social platform for wine which can, in the future, be scaled up and extended to new product categories. The Social Wine Book is expected to launch in Mid-2014.
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The Social Wine Book Vision Statement:

The Social Wine Book will be a tool of connectivity between consumers, wine producers and industry professionals. TSWB will look to communicate the digital message of wine, health and happiness, between passionate people who drink the wine, and the expressive people who make the wine. We look to create a simple, fun tool with expansive possibilities. We will make all varietals and winemakers accessible by transcending boundaries, with an easy to use platform for both the millennial generation and new age winemakers looking to explore distinct destinations at the tips of their fingers. From Bookmark Reward points to Producer Social Packaging programs, input from both the Winebookers and Winemakers will make for an exceptional experience. For the love of wine to the pleasures acquired from making, promoting and tasting, The Social Wine Book will make all users feel like World Wide Wine Book Stars!

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