The Sharper Image(R) inks Brand Management Agreement with Bradford Licensing India
Bradford License India has entered into a Brand Management Agreement to represent The Sharper Image® licensing initiatives in India.
- (1888PressRelease) January 16, 2011 - The Sharper Image® inks Brand Management Agreement with Bradford Licensing India!
Bradford License India has entered into a Brand Management Agreement to represent The Sharper Image® licensing initiatives in India. The Sharper Image has built a long heritage of offering high quality innovative products in a broad range of categories. Consumers have always come to expect the unexpected from The Sharper Image and now international initiatives have been put into place to expand the brand worldwide.
The Sharper Image offers diverse products in many categories including; consumer electronics, personal care, health & wellness, home & small kitchen appliances, as well as luggage & travel accessories, air purifiers and many more. All products are developed with The Sharper Image brand's promise of "Sharper LivingTM"…where the consumer can experience Sharper Image branded products throughout their day!
"The Indian market is growing rapidly and The Sharper Image has already received strong interest from manufacturers and retailers alike." stated Federico de Bellegarde, SVP of The Sharper Image. "We are pleased to have selected Bradford License India as our partner for India due to their significant relationships and resources in this emerging market."
"Indian consumers are particularly eager to purchase new and innovative products from great brands so we are prepared to help them achieve this quest with The Sharper Image brand," said Milin Shah, Bradford License India's VP of Business Development. "Bradford License India and The Sharper Image share the core value of seeking manufacturers of quality products at an affordable price, which is particularly important to a growing market."
The Sharper Image brand was successfully launched in December at the "Brand Licensing India 2010" tradeshow in New Delhi.
For more information please contact:
The Sharper Image: David Maslaton DMaslaton ( @ ) sharperimage dot com
Tel: 212.967.6000 x-246
Bradford India: Madhulika Singh smadhulika ( @ ) franchiseindia dot net
Tel: +91 999.974.7048
Bradford International: Alyssa Nowak AlyssaN ( @ ) bradfordlicensing dot com
Tel: 973.509.0200 x122
About The Sharper Image:
The Sharper Image has a rich 33 year history and reputation of offering a broad range of exciting, innovative and technology rich products of superior quality and design. Today, under The Sharper Image's direction, a host of product licensees produce and market products in keeping with this brand legacy. For more information, please visit www.sharperimageusa.com.
About Bradford License India:
India's first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it brings the expertise of over 24 years in the licensing industry and over 11 years within India in marketing, events, brand development, opportunity identification, business matching and consulting. For more information, please visit www.bradfordlicensingindia.com.
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