The Roasterie Announces Ninth Semifinalist for 20th Anniversary Photo Contest

Local air-roasted coffee company The Roasterie announces the ninth semifinalist for The Roasterie Adventure photo contest. End Quote

Kansas City, MO-KS (1888PressRelease) April 18, 2013 - In honor of its 20th anniversary, Kansas City air-roasted coffee company The Roasterie has launched The Roasterie Adventure, a photo contest in which participants are entered to win trip for two for coffee bean-picking in Costa Rica and has announced the contest's seventh semifinalist out of fourteen.

The Roasterie Adventure asks participants to submit a photo that portrays the Roasterie brand in day-to-day life (through the Roasterie name, logo, product, café, factory or other representation). After submitting, participants must encourage their friends, family members and loved ones to publically vote for their photo. The fourteen photos with the most votes (plus an extra winner from The Roasterie's recent Mug Shot Photo Contest) will advance to the semifinal round. A final winner will be selected by The Roasterie staff, including Bean Baron Danny O'Neill, in July of 2013.

Every two weeks, one semifinalist is selected by online popular vote. And now, The Roasterie Adventure is thrilled to announce its ninth Roasterie Adventure semifinalist, Jeff Garfinkle of Boston, Massachusetts.

Jeff doesn't just have a love for Roasterie coffee. He has an addiction! Jeff and his wife are currently volunteering in Bhuj, Gujarat for three months. When his parents recently asked what they could send them from Kansas City, without hesitation, he replied "a pound of Roasterie coffee!".

Jeff and his wife are drinking Roasterie coffee all the way in Bhuj today (although it is a tea-drinking area!). According to Jeff, it provides some "comfort" for him when being so far away from home.

Jeff is enthusiastic and excited about being entered to win a trip to Costa Rica. He explains:

"I have loved coffee since I was a child (might explain some hyperactivity at times!), but over the years, I have grown more and more interested in both the art and science of what makes a great cup of coffee. My daily routine has evolved from the quick cups in highschool and at KU--from hastily dumping pre-ground coffee into an electric drip machine before class--through a few iterations to grinding fresh in a hand cranked grinder and spending a minute pouring steaming water into a Chemex often varying the grind size, water temperature and ratio of water to coffee. As my appreciation has changed, and I have spent more time learning about what makes a good cup of coffee, I've yet to be able to follow the process from soil to cup, but believe me, I would love to! As if the opportunity to pick beans in one of the world's most premiere coffee growing nations wasn't enough, the opportunity to shadow such an expert in the field as Danny O'Neill makes this an unbelievably amazing chance!"

Jeff will join the following Roasterie Adventure semifinalists for the chance to win a bean-picking adventure in Costa Rica and other great prizes:

• Lisa Finholm, Milwaukee, Wisconsin
• Lara Carlson of Alma, Arkansas
• Jason Ebberts of Overland Park, Kansas
• Jaime Sheickert of Prairie Village, Kansas
• Mandi Anderson of Lenexa, Kansas
• Amanda Loftin of Shawnee, Kansas
• Holly Urkevich of Kansas City, Missouri
• Sara Danner of Raytown, Missouri

The Roasterie Adventure will run from January 1, 2013 until June 30, 2013. Roasterie advocates and coffee fanatics everywhere are encouraged to upload their favorite Roasterie photos at TheRoasterieAdventure.com. Additionally, individuals are encouraged to participate by voting on their favorite photos at www.theroasterieadventure.com.

About The Roasterie
The Roasterie is a specialty coffee company based in Kansas City, Missouri. The Roasterie imports 100 percent Arabica Specialty Grade coffees from more than 31 different producing countries. Danny O'Neill started The Roasterie, Inc. in the basement of his home in Brookside, a neighborhood in Kansas City, on November 4, 1993. He traveled and learned about coffee from around the world before beginning his own coffee company. The Roasterie opened its first café in October 2005 in the Kansas City Brookside neighborhood. A second café location was opened in Leawood, Kansas, in October 2010. The Roasterie now has three café locations (with a third at 27th and Southwest Boulevard) as well as a coffee-inspired event space in Kansas City, Missouri on Southwest Boulevard. The Roasterie also hosts free public coffee factory tours in its Kansas City, Missouri location on 27th and Southwest Boulevard.

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