The right hire at the right time for Demand Foresight, as they strategically launch into new markets

Peter Ruppenthal opened up diverse markets for Crystal Ball before Oracle acquired it. Now he joins Demand Foresight as VP of Sales to do the same for Demand CommanderTM supply chain analytics software. End Quote

Denver, CO (1888PressRelease) September 01, 2010 - Peter Ruppenthal has been named Vice President of Sales for Demand Foresight, a fast-growing, Colorado demand planning and supply chain management software development company.

As a regional sales executive, Ruppenthal opened up principal analytics software markets for Decisioneering beginning in 1998. Decisioneering's success with its analytics software tool, Crystal Ball, led to Hyperion's acquisition - which drew interest from Oracle. Oracle bought Hyperion in 2007 and, with that, acquired Crystal Ball.

Before joining Demand Foresight, where he will oversee a talented sales team, Ruppenthal went on to open other high-level and diverse markets for prevailing analytics, sustainability, workforce management and business travel software companies, including True Project in Denver and three companies while in the Houston market: ESS (now IHS), KRONOS and Concur Technologies. His experiences with those companies led him to develop a successful sales philosophy, which is less about making a sale and more about solving a customer's problems by asking the right questions and listening carefully to their answers.

Ruppenthal is excited about being able to offer Demand Foresight's customers their distinctive 100% money back guarantee on their trademarked Demand Commander software if they don't see a 25% improvement over their existing supply chain forecasting systems. "This is unprecedented in software sales," says Ruppenthal. "Even while offering a guarantee, Demand Foresight still enjoys 100% customer retention and loyalty. The product and customer support is simply that good."

Peter says of his new employer, "The Demand Foresight team excites me, starting with Gene Tanski's leadership as CEO - which is nothing short of amazing. The foothold the company has in various market sectors - distribution, manufacturing, and CPG - is incredibly diverse. We just keep picking up new markets. For me, the exciting mix at Demand Foresight is the quality people, the exceptional business model, and the revolutionary technology. This is the most unique opportunity I've seen in 15 years of technology sales."

Ruppenthal joins the Demand Foresight team in early October and plans to quickly engage in the immediate task of "maximizing existing resources to drive revenue." "My team and I will be rounding out revenue goals for this year. We are well positioned to conclude 2010 on a positive note that will act as a springboard for reaching our goals in 2011-2012," says Ruppenthal - a Colorado native. "I'll be working very closely with Gene to leverage everything we already have in place to support the efforts of the dynamic team we're developing. I look forward to having good conversations with customers and prospects to show them what they can accomplish with Demand Foresight's software."

About Demand Foresight
Based on the premise that reducing forecasting error is the single most important investment to improve supply chain performance, Demand Foresight's demand planning and forecasting software sets new standards in reducing errors and increasing profitability for manufacturers and distributors. Demand Foresight's advanced, next- generation forecasting engine works within existing IT environments, and has saved clients billions of dollars through improved and measurable business decision-making. Product performance is backed by the strongest guarantee in the software industry: clients will achieve at least 25% reduction in forecasting error and be completely satisfied or get their money back. For more information, please visit www.demandforesight.com.

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