The Richwood Banking Company's New "Kasasa Cash Back" Checking Account Rewards Consumers with Cash
New free checking account rewards account holders with cash back on everyday debit card purchases.
- Columbus, OH (1888PressRelease) September 08, 2011 - The Richwood Banking Company, one of the first financial institutions in the country to make Kasasa® available to its account holders, today announced that it is offering the Kasasa Cash Back™ checking account.
Kasasa Cash Back is a free checking account that rewards account holders with cash back on everyday debit card purchases, and without points or category restrictions like other programs. The cash back amount is based on how much is spent on each debit card transaction as well as the consumer's average daily balance.
Like all Kasasa accounts, Kasasa Cash Back has no minimum balance requirements to earn the rewards, no monthly service fees, online banking, and nationwide ATM fee refunds.
"We all appreciate rewards and these days everyone can use extra cash. Plus, our research shows that cash is the most highly desired reward of all," said Chad Hoffman, president & CEO of The Richwood Banking Company. "With our new Kasasa Cash Back account, we're providing our consumers exactly what they want."
To get the rewards, each monthly qualification cycle, account holders are asked to do a few simple things like receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit). If an account holder does not meet the qualifications in a given month, The Richwood Banking Company will alert the individual, who will be eligible the following month for the benefits.
Kasasa, the first and only collection of bank accounts that actually takes an interest in account holders, was introduced to Union County in November of 2010 through an aggressive, highly engaging marketing campaign that asked consumers, "Do You Kasasa?" The Richwood Banking Company, in other words, is asking consumers to expect more from their banking relationships.
"Kasasa accounts have been extremely well-received by our community," added Hoffman. "The widespread enthusiasm for our first Kasasa accounts makes me certain that consumers will be every bit as excited about Kasasa Cash Back."
The Richwood Banking Company offers other Kasasa banking products, including Kasasa Cash™, Kasasa Saver™, and Kasasa Tunes™.
• Kasasa Cash - A free checking account that pays high interest in cash every month.
• Kasasa Saver - A high interest saver account linked to a Kasasa Cash checking account. The high interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account each month. The balance in the Kasasa Saver account also earns a high rate of interest.
• Kasasa Tunes - A free checking account that rewards consumers with digital downloads from iTunes® every month.
Kasasa is distributed to The Richwood Banking Company from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide. To date, BancVue's products have delivered more than 1.8 million customers and nearly $18 billion in deposits to nearly 1,300 community banks and credit unions representing more than 5,000 branches around the country.
For more information on Kasasa accounts, consumers can visit www.RichwoodBank.com/ or www.Kasasa.com/RichwoodBank.
More About Kasasa
Kasasa® is a national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the nation's finest community financial institutions, are the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most - high interest, cash back, automatic savings, money to donate to charity, and digital downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.
CONTACT:
Katie Weathers
404-791-8245
kweathers ( @ ) csg-pr dot com
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