The Reinterpretation of a Legendary Heritage; All New "Aura by Swarovski" Celebrates with a Dance of Light
On 24th March 2011, the enchanting dance of the scent of light gloriously descended on Asia's fashion capital of Hong Kong, becoming the talk of the town. Crystal experts Swarovski and Europe's respected cosmetics brand, Clarins Fragrance Group, came together to organize a grand event celebrating the launch of the all new "Aura by Swarovski" luminescent line of perfume and make-up.
- (1888PressRelease) April 02, 2011 - Choreography of Light; Towering Buildings Transform into a Fashionable Stage
On the night of the launch, "Aura by Swarovski" issued a splendid invitation for local and overseas media, socialites, local celebrities, brand executives, family and friends to share in the scintillating new trend. The party venue was decorated with the theme of "World of Swarovski" in mind, and on the night of the launch, Swarovski's glorious journey of light was displayed with special attention to the Swarovski crystal dress designed by famous fashion designer Alexander McQueen, transporting guests into a dazzling and beautiful world.
Most spectacular of all, Hong Kong's bustling streets were captivated by the large billboard advertisement featuring Russian supermodel, Vlada Roslyakova, which was projected onto a screen at United Centre, situated across the street. The brilliant beam of light shone in the dark of the night, and for just a moment, the cold, lifeless building transformed into Asia's grandest stage, with an epic celebration of the fragrance illustrated poetically by exquisite light and shadow play, and "Aura by Swarovski" presented as the epitome of beauty and excellence.
This luminous wonder is the first of its kind in Hong Kong. The awe and beauty of the display intoxicated viewers as their dual senses of smell and sight were excited and invigorated. From idea to conception, the billboard light show took more than half a year of intense preparation and repeated tests, and tremendous hard work and dedication from the team.
As Chairman of the Clarins Group Supervisory Board and member of the Clarins family, Mr. Courtin-Clarins' boundless creativity and passion for travel has allowed him to continuously lead Clarins Fragrance Group on exciting adventures that galvanize new energies, provoke new questions and open up new avenues of reflection. The corporation's unparalleled success is the result of absolute commitment, inspired innovation, and most importantly, the pursuit of perfection.
Therefore, when Swarovski and Clarins Fragrance Group crossed paths, these two bold and creative family business powerhouses capitalized on their aligned philosophies of ingenuity and inquisitiveness to produce the sensational "Aura by Swarovski", a radiant scent that emanates iridescent beauty, magic, seduction and prowess. The brilliant light show embodied the full spectrum of the fragrance's power and poetry with the dazzling beams of pure light; breaking boundaries by utilizing cold and lifeless structures as the grand and majestic stage by projecting the seductive glow of "Aura by Swarovski" into the crowd and arousing excitement of sight and smell.
In addition to the visual spectacle, the launch of "Aura by Swarovski" was also a star-studded event. Swarovski and Clarins Fragrance Group both expressed their utmost attention to this event with Olfactory Director Pierre Aulas, President of Clarins Fragrance Group Joël Palix, Managing Director of Swarovski Brand License AG's Thibaud François Gigandet and last but not least Mr. Courtin-Clarins attending the party. Socialites, local celebrities and a strong overseas media presence also brought an exciting climax to the dazzling night.
"Aura by Swarovski" Blossoms into an Elegant Light
From long ago, perfume has been the woman's secret weapon for the subtle expression of her inner character and charm. Her newfound confidence has imbued in her an exquisite need for style and quality that only the aroma of perfume can satisfy. The mastermind behind "Aura by Swarovski", Olfactory Director Mr. Aulas said: "The name Swarovski instantly evokes crystal, clarity, and an enigmatic alchemy of light. With Aura, we deliberately chose a different path, transforming crystal into living matter, always luminous but equally sensual."
"Aura by Swarovski" is the expert crystallier's first venture into creating a perfume and make-up collection, and so it holds immeasurable meaning and importance. The light aroma combines seductive notes of lychee, jasmine and rose, while channelling the crystal's luminous energy to enliven the woman's inner mysterious force, awaken her nascent seductive allure and unique individualism, ultimately empowering her with an undeniable sensuality.
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