The president of the Russian Marketing and Advertisement Association (RMAA) Vadim Tylik took part in the marketing Summit in USA.
Russian Marketing and Advertisement Association is an association which combines marketing and advertising agencies from all over Russia. For more information, visit http://www.russia-promo.com.
- (1888PressRelease) August 22, 2012 - MERKLE is one of the biggest marketing agencies of the USA who had organized «2012 CRM Executive Summit». Nowadays, the agency is a part of sixth largest CRM (Customer Relationship Marketing) agencies of the world and is the leading supplier of marketing services in USA. Summit was held from the 6th June till 8th June 2012 in New Orleans, Louisiana state.
Every year Merkle company carries out the summit in a new city, for example in 2011 Summit took place in San Diego, California state. In 2012 small southern city New Orleans was chosen, the population of which is 380 thousand people. The theme of this year summit was «Creating Sustainable Competitive Advantage through Customer Strategy as a Business Strategy».
The president of Russian Marketing and Advertisement Association Vadim Tylik acted on the Summit as the only representative of Russian market of advertizing and marketing.
Vadim Ttylik comments «2012 CRM Executive Summit»:
Our partnership with American agency has become more and more interesting. The interest of the western brands to the Russian market is growing, and we are very glad to that fact that it is Russian Marketing and Advertisement Association which is the output point for global brands to Russian market.
In February 2012 our American partners visited the head office of Russian Marketing and Advertisement Association in Khabarovsk that is why I was informed about the forthcoming Summit in advance, in April 2012, I received the official invitation after the completion of a number of co-projects. I decided that we surely should take part in such international event because Merkle agency is one of the main strategic partners of Russian Marketing and Advertisement Association.
On the 5th of June, a day before the Summit, the Merkle agency organized a dinner of all international partners, who support clients of agencies abroad. There were about 15 partners at the meeting from countries like China, Great Britain, Germany, Canada and, of course, Russia which was represented by me.
During the days of Summit, i.e. from the 6th till the 8th of June all participants of the Summit could choose the theme, in which they are interested in, and visit the corresponding session.
The presentation of co-project of Motorolla and Merkle companies was very interesting for me, where Melissa Grady - the director of electronic commerce Motorolla and Megan Pagliusa - Vice-President of Display Media, opened all secrets of advertizing campaigns relating to launching of new products of Motorolla company. In the case of accessory named MOTOACTV with the functions of the clock and a player, it was explained that the gadget works under control of the Android operating system and is equipped with the touch display, where the information about calls and SMS messages is depicted, with Bluetooth adapter, a MP3 player and FM radio. Unfortunately, the format of this article won't allow me to open the contents of the whole presentation, that is why I will be glad to share additional information on e-mail.
Among the speakers of the Summit were Jay Handerson - IBM, Global Strategy Director, John Nicoletti - GOOGLE, Director of Agency Development, Fatemeh Khatibloo - FORRESTER (Global Marketing Research) Senior Analyst and many others recognized world professionals.
During the Summit I succeeded to meet and personally communicate with marketing directors of such companies as Dell, Motorolla, Life Line Screening, 1800flowers.com, Schneider Electric and many others global brands. Global brands are interested in exploring Russian market. I directed negotiations, where I presented marketing possibilities of RMAA in Russia, made a disclosure about specific features of our local market.
Dipping in such international "party" is priceless experience for me and the whole Russian Marketing and Advertisement Association.
It`s impossible not to mention the difference in the approach relating to the promotion of brands in Russia and USA. There are differences between Russian approach and Western one. Actually because of this reason Merkle actively cooperates with our company in Russia, and as it`s impossible to be professional in all markets.
Certainly, such international events give us opportunity to raise and move forward to our professional purposes and ambitions.
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