The PR Czar(R) wins Image Awards for public relations projects

Doreen Poreba, APR, president and founder of The PR Czar® Inc., receives two Image Awards from The Florida Public Relations Association. End Quote

West Palm Beach-Boca Raton, FL (1888PressRelease) April 28, 2011 - The Florida Public Relations Association (FPRA) has honored Doreen Poreba, APR, with two Judges' Awards during the Treasure Coast Chapter's Image Awards competition, which honors excellence in public relations programs throughout Martin, St. Lucie and Indian River counties. The awards banquet was held April 20 at Indian River State College's Schreiber Center in Port St. Lucie.

Poreba, who is president and founder of the Stuart-based PR firm, The PR Czar® Inc., has personally won more than 60 professional awards during her communications career.

Judges' Awards are presented for outstanding entries that achieve maximum results while using a minimal budget.

The first entry, "Priceless Promotion," won in the institutional category on behalf of the Humane Society of the Treasure Coast (HSTC) in Palm City. The HSTC launched an unprecedented campaign when its shelter became overcrowded. Due in large part to the PR efforts to promote the campaign, the HSTC's program resulted in a 33 percent increase in adoptions. The shelter also returned to its normal capacity.

The second entry, submitted on behalf of Connected Souls, won in the news release category. The news release, which promoted the CD release party for Connected Souls - which, at the time was an unknown music duo - received such tremendous media coverage that it resulted in a packed house during the duo's CD release party and increased their search engine optimization rankings from not showing up at all on Google to the first page.

"It's always an honor to be recognized by your professional peers," said Poreba. "To win any award in this competition, you have to be able to prove that your PR efforts met the project's objectives and produced measurable results. This is what I always strive for on behalf of my clients."

The entries will go on to compete at the state level of FPRA's 2011 Golden Image Awards competition. Winners will be announced at an awards banquet on August 9 in Naples, Fla.

About The PR Czar® Inc. - Founded in 1997 by Doreen Marcial Poreba, APR, this full-service public relations agency, based in Stuart, Florida, serves a diverse client base including corporations, small and mid-sized businesses, nonprofit organizations, educational institutions, and media entities. The client base spans both Palm Beach County and Florida's Treasure Coast, and the company also has worked with clients based out of state in areas that have included Alaska, Canada, Colorado, Massachusetts, New York and Vermont. Services include community relations; marketing; media relations and publicity; photography and video; presentations; promotional campaigns; publications; social media; strategic planning; websites and SEO. Learn more at http://www.prczar.com. Follow the agency on Twitter at http://www.twitter.com/prczar and on Facebook, http://www.facebook.com/prczarinc.

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