The Pitmaster(TM) Ed Mitchell Shares Turkey Barbecue Recipe With Bulls Mascot Wool E. Bull in Durham

Award-Winning Pitmaster Features Butterball® Whole Turkey at NYC Preview Event. End Quote

Wichita, KS (1888PressRelease) June 03, 2011 - The Pitmaster™ Ed Mitchell today shared his popular whole turkey barbecue recipe with Durham Bulls Mascot Wool E. Bull at the American Tobacco Complex in Durham. The cooking demonstration was hosted by Mitchell as a preview to the introduction of his turkey barbecue that will be served at the 2011 Big Apple Barbecue Block Party (BABBP) in New York. Mitchell's turkey barbecue will be the first non-pork or beef barbecue to ever be served at the annual New York event, which takes place in Madison Square Park from 11 a.m. to 6 p.m. June 11 and 12. The Pitmaster uses Butterball® Whole Turkey to make his turkey barbecue that is roasted and sauced in the tradition of the great pitmasters of North Carolina.

"I adapted my mother's turkey barbecue recipe and started roasting whole turkey barbecue as an alternative to whole hog barbecue," said Mitchell. "It has become a huge hit with my patrons in North Carolina, and I think New York foodies are going to enjoy it, too."

Mitchell prides himself on choosing only the highest quality pork and turkey products for his barbecue creations. "I selected Butterball's Whole Turkey product for my turkey barbecue because you can taste the difference when you start with a better bird."

A founding pitmaster of the 9th annual BABBP, Mitchell is adding turkey barbecue to his usual fare of awarding-winning North Carolina-style whole hog barbecue for this year's event.

"Since selecting Butterball for his turkey barbecue, Ed has worked with us on a variety of community and hunger relief efforts in North Carolina, and we're excited to come together again to serve up his famous recipe at the Big Apple Barbecue Block Party," said Kari Lindell, director of retail marketing for Butterball. "Butterball's Whole Turkey is tender and juicy, and we anticipate New Yorkers will enjoy Ed's delectable turkey barbecue."

About the Big Apple Barbecue Block Party
The Big Apple Barbecue Block Party is an annual weekend-long event in June that brings together the country's top pitmasters who cook up their award-winning food for more than 100,000 barbecue enthusiasts in New York's Madison Square Park. Attracting people from near and far to celebrate America's authentic culinary and musical traditions, the event also includes a fantastic line up of live music, seminars, cooking demos, merchandise and more. Attendees have the opportunity to sample 'cue from the nation's top award-winning pitmasters from barbecue capitals across the country (Texas, North Carolina, Alabama, Illinois and more!). Additional information can be found at http://www.bigapplebbq.org/.

About The Pitmaster Ed Mitchell
North Carolina's Pitmaster™ Ed Mitchell wants to dramatically change how good barbecue can taste, and how nutritious it can be. During the past several years, Mitchell has made his Pitmaster brand North Carolina-style barbecue a favorite in the foodie and gourmet worlds by going back to the basics of roasting whole hogs raised in the free-range ways of his great-grandparents and tapping into his family's time-honored recipes and cooking techniques.

Mitchell is a founding pitmaster of the Big Apple Barbecue Block Party, now in it's ninth year. He is probably best known for winning a Throwdown with Iron Chef Bobby Flay in 2009, achieving ongoing recognition when this cook-off segment became an especially successful rerun on The Food Network Channel. Mitchell has been featured on Page One of The New York Times, Southern Living and Gourmet (http://www.gourmet.com/magazine/2000s/2005/07/pig). Additional information about Ed Mitchell can be obtained by calling 919-656-8646.

About Butterball, LLC
Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents more than 50 years of cherished memories with consumers worldwide. The tradition of providing quality great tasting products that make meals something to celebrate every day has made the brand America's favorite. Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the United States. For more information about Butterball, LLC, visit www.butterballcorp.com. For more information on Butterball products, visit www.butterball.com.

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