The Peninsula Chicago Celebrates Its 10th Anniversary

A collection of inviting incentives on offer for guests to celebrate this milestone year. End Quote

(1888PressRelease) May 31, 2011 - The Peninsula opened its doors to the city of Chicago on June 1, 2001. Now, 10 years later, The Peninsula Chicago is recognizing the milestone of its first decade with a series of anniversary offerings and philanthropic initiatives. Guests are invited to take advantage of special room rates, inviting incentives at The Peninsula Spa by ESPA, and creative menu selections in the hotel's four award-winning restaurants and The Bar. Each promotion provides a great way for guests to re- discover why The Peninsula is Chicago's most celebrated hotel ten years on.

Exceptional Offerings to Celebrate a Decade of Service

"Celebrate 10 Years" Guest Room Promotion

This unique year-long promotion offers guests the opportunity to reserve a guestroom for one night and enjoy the second night at just US$ 10 - perfect for weekend getaways with family and friends. Guests also enjoy complimentary access to the swimming pool, fitness center, daily Pilates and yoga classes and wireless Internet access at this luxury hotel in Chicago (www.peninsulacom/chicago/en/default.aspx). The package is valid through December 31, 2011 with room rates starting from US$ 750 for a Grand Deluxe guestroom.

Terms and Conditions:

• A two-night minimum stay is required

• The US$ 10 room rate is offered in the form of charging a pro-rated rate on each of the two nights; no further discounts will apply
• Room rates are quoted on a per room per night basis, and are valid for single or double occupancy only

To reserve the "Celebrate 10 Years" promotion, please visit www.peninsula.com/chicago or contact the Reservations Department at The Peninsula Chicago at tel (1-312) 573 6620 or toll-free at (1-866) 288 8889 or e-mail reservationspch ( @ ) peninsula dot com dot

Experience Relaxation with Anniversary Specials at The Peninsula Spa by ESPA

To honor a decade of luxurious pampering, The Peninsula Spa by ESPA is presenting irresistible monthly summer specials. The Spa provides visitors and Chicago residents with an array of seasonally-inspired treatments and packages that offer value-added benefits and savings throughout the summer.

JUNE
10 th Anniversary Spa Specials
Guests can reserve one of the following treatments specially priced in honor of the hotel's 10th
anniversary:
• 60-minute Intensive Facial
• 60-minute Aromatherapy Massage
• 60- minute Body Wrap
Price: US$ 110 each (valued at US$ 160) Validity: June 1 through 30, 2011

Father's Day Power Package
This Father's Day, give the gift of health, happiness and fitness with this package designed especially with dad in mind:
• 30-minute Power Plate session
• 30-minute Swedish Massage
Price: US$ 110 (valued at US$ 125)
Validity: This package can be purchased from June 1 through 30, 2011, and is valid through
December 31, 2011.

Summer Radiance Package
Designed to help spa-goers maintain their summer glow, this package includes:
• 90-minute Anti-Aging Active Peel Facial
• 75-minute ESPA Holistic Feet Price: US$ 310 (valued at US$ 385) Validity: June 1 through August 31, 2011

JULY
Peninsula Perks
These special enhancements complement The Spa's treatments and are offered at a very special price:
• Purchase a 30-minute Classic Manicure and receive a Paraffin Hand Treatment (valued at
US$ 20)
• Purchase any facial treatment (60 minutes or longer) and receive a Lip Wax
(valued at US$ 30) Price: US$ 10
Validity: July 1 through 31, 2011

The Peninsula Spa by ESPA and adjoining fitness center span 15,000 sq ft on the top two floors of The Peninsula Chicago. Surrounded by floor-to-ceiling windows that offer views of Chicago's Magnificent Mile, The Peninsula Spa offers guests pampering holistic therapies, inventive spa cuisine and the latest exercise equipment and facilities, together with a pool and sundeck overlooking the city. For inquiries and reservations, please call (1-312) 573 6860 or e-mail spapch ( @ ) peninsula dot com dot

Wining and Dining at The Peninsula
10th Anniversary Culinary Journey

Guests will enjoy the opportunity to experience the hotel's four treasured restaurants and inviting bar all in one night during this culinary dine-around. The evening encompasses a course in each of The Peninsula Chicago's award-winning restaurants, showcasing a signature menu item in each.. The journey begins with the hotel's signature anniversary cocktail, "Pen 10", in The Bar, followed by a Mushroom Flatbread appetizer in Pierrot Gourmet. For the next course, guests are off to Shanghai Terrace for a choice of Kung Pao Chicken, Kung Pao Beef or Steamed Market Fish, before savoring Alaskan King Crab as an entrée in the spectacular, two Michelin star-rated Avenues restaurant. Lastly, indulge in the delectable desserts that have been enticing guests in The Lobby for the past 10 years.

The 10th Anniversary Culinary Journey is US$ 170 per person, excluding drinks, tax and gratuity. Advance notice of 48 hours and a minimum of two guests per party is required. This special gastronomical tour is offered Tuesday through Saturday through December 31, 2011.

"Pen 10" Cocktail

The bartending team at The Bar, located adjacent to The Lobby, has created a custom cocktail in honor of the hotel's anniversary. Paying homage to the company's Asian background, the "Pen 10" cocktail includes Gin, Lychee, Green Tea-infused Syrup and fresh Lemon Juice and is priced at US$ 15, available in The Bar and all hotel restaurants.

10th Anniversary Royal-Tea

The Lobby's legendary Afternoon Tea takes on a refined twist with the "10th Anniversary Royal- Tea". In addition to the traditional three-tier tea service and its accompanying house-made treats, guests will indulge in Caviar with Blinis, Lobster Soufflé, a trio of seasonal Macarons and a special gift of ten chocolate truffles to take home. This luxurious experience is enhanced with a glass of Laurent Perrier, Cuvée Grand Siècle Brut Champagne. The cost is US$ 110 per person, not including tax and gratuity, and requires 48 hours advance reservation. The Lobby's traditional Afternoon Tea is priced at US$ 40 per person.

10th Anniversary Signature Desserts

Celebrate 10 years with The Peninsula one bite at a time, and enjoy the honorary signature dessert - the S'more Sandwich. Available at Pierrot Gourmet, this specialty treat is a unique experience, priced at US$ 14 for a package of seven. In addition to this sweet morsel, the hotel is known for its home-made Macarons, the traditional French cookie, offered in a variety of flavors including lemon, raspberry, and chocolate coconut. A selection of six Macarons can be packaged in a plastic sleeve for US$ 14 - an ideal gift or memento of The Peninsula Chicago.

Information and reservations for each highlighted dining experience can be made by calling (1-312)

573 6695 or by e-mail to diningpch ( @ ) peninsula dot com dot

The Peninsula Academy

In a continued effort to provide guests rare learning experiences and exclusive opportunities to explore Chicago culture, The Peninsula Chicago has added two new Peninsula Academy programs during its anniversary year. Originally created to give guests a personalized introduction to aspects of culture, lifestyle, cuisine, arts, history and so much more, through individualized classes, tours and activities all presented from a local perspective, these two additions offer unique ways for guests to gain insight into Chicago's heritage and rich artistic background:

Chicago Film Tour

Chicago has been home to numerous movie locations - so many, in fact, that this tour will take participants over 30 miles, venturing from Chinatown to Uptown, Lakeview to Downtown and everywhere in between. This tour visits more than 30 sites where more than 50 movies were shot. At each location, guests will watch scenes come to life on the small screen while getting up close and personal with memorable locations. The Chicago Film Tour is perfect for movie lovers and is also a great way to explore the Windy City with friends or family in a novel way. The two-hour tour requires 48 hours advance reservations and is ideal for up to four people. Pricing for this program starts at US$ 700 per tour.

Customized Private Tour at The Art Institute of Chicago

Experience a rare opportunity to explore the world of art with The Peninsula Academy's Art of Hospitality's Customized Private Tour at Chicago's famed Art Institute. Guests will learn how the museum's curators store, catalogue and care for the precious art. This tour provides information about the extensive collections at the museum and teaches guests how the curators go about deciding which pieces to display as part of an exhibition.

As part of the exclusive tour, guests will pre-select the topic and area of interest. The tour will provide an in-depth perspective in the galleries of the chosen topic and will be guided by one of the museum's Art Historians.

In addition to the experience at this world-renowned museum, guests will have the opportunity to take a private one-hour tour of The Peninsula Chicago's art collection. The hotel's art collection is an integral part of the interior design concept and helps to create the elegant, contemporary and timeless setting of The Peninsula Chicago.

The one-hour tour of The Art Institute of Chicago and the one-hour tour of The Peninsula Chicago's art collection can be arranged with two-week's advance reservations and includes entrance to the museum for the entire day. This program can be reserved for up to eight people and pricing starts at US$ 500 for the hotel and museum tours.

Engaged in the Community

For the last 10 years, The Peninsula has embraced the Chicago community through a series of philanthropic donations and initiatives, including the adoption of eight local charities whereby the hotel staff assists with fundraising efforts and donates their time to assist with a variety of programs identified by each organization as areas of need. These include annual visits to bring toys to patients at Children's Memorial Hospital; granting wishes for children of the Make-A-Wish Foundation of Illinois; and hosting an annual sponsorship breakfast for Common Threads, an organization that educates children on the importance of nutrition while fostering an appreciation of cultural diversity through cooking, to name but a few.

To round out a decade of charitable giving, the hotel has agreed to underwrite the annual fund raising event for the Rehabilitation Institute of Chicago (RIC). This partnership is expected to raise upwards of US$ 500,000 for RIC, further establishing The Peninsula as a five-star corporate citizen
of its community.

About The Peninsula Chicago

The Peninsula Chicago was named the Number Two Hotel in the United States in Condé Nast Traveler's annual Reader's Choice Awards in the November 2010 issue. The hotel is located on the "Magnificent Mile" at 108 East Superior Street (at Michigan Avenue), within the city's premier shopping district. The 339 guestroom hotel opened in 2001 and features four distinctive restaurants, a popular bar and a world-class spa. For information on The Peninsula Chicago, please visit
www.peninsula.com/chicago.

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