The Now Factory to Showcase OTT Solution at Mobile Asia Expo
As part of the GSMA's upcoming Mobile Asia Expo in Shanghai, The Now Factory will demonstrate how CSPs can manage the impact of Over-the-Top (OTT) services.
- (1888PressRelease) June 11, 2012 - The Now Factory, today announced that it is participating in the Innovation Lab at the upcoming Mobile Asia Expo in Shanghai, where it will demonstrate how Communication Service Providers (CSPs) can manage the growing demand for Over-the-Top (OTT) services across their data networks.
OTT services are enjoying unprecedented popularity driven by the growth of smart devices coupled with consumers' demand for more innovative functionality. Many of these services threaten CSPs with lost revenue and customer disengagement as they replace the need for traditional services such as text messaging and cause excessive signalling across the mobile network. To mitigate these threats, it is essential CSPs have real-time visibility into the use of OTT services and the impact they have on the customer experience.
As part of its participation in the Innovation Lab during Mobile Asia Expo, The Now Factory will present:
• An outline of the most popular types of OTT services affecting CSPs today.
• How different smart devices, operating systems and customer behaviours influence the performance of OTT services.
• The available strategies CSPs can employ in assessing the signalling impact of OTT services in real time.
The Now Factory will present in the Innovation Lab on Wednesday, June 20th at 15:00. It will also exhibit its customer experience solutions during Mobile Asia Expo from June 20-22 at Stand #N2L40.
About The Now Factory
The Now Factory provides real-time insights into how customers use data services, enabling CSPs to optimise the customer experience and drive greater profitability. The company is unique in the depth, breadth and quality of actionable insights it can deliver in real time across different correlations of customers, services, devices and network nodes. Its technology has been installed with over 35 operators globally across 4 different continents. More information on the company can be found at www.thenowfactory.com
PR Contact:
Jing Zhang, Marketing Manager-Asia Pacific,
jing.zhang ( @ ) thenowfactory dot com or 00353-868887080
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