The mischievous and multi-award winning Pocoyo is coming to life with a Talking Pocoyo

Driven by Consumer Demand for More Engagement with Award-Winning Children's Brand, Pocoyo, Zinkia Entertainment Unveils New Talking Pocoyo App. End Quote

(1888PressRelease) April 05, 2012 - Zinkia Entertainment, the creators of the award-winning preschool animation property Pocoyo, have unveiled a new app on iTunes today, Talking Pocoyo, based on the beloved brand. Driven by incredible consumer demand for more interaction with the fun and adventurous Pocoyo, the new Talking Pocoyo app features a fully animated 3D Pocoyo, speech recognition, and video recording options.

The Talking Pocoyo app is available for the iPhone for approximately $1.99 U.S. (1.49€). Speech recognition allows Pocoyo to repeat anything that is said to him and high quality 3D animation triggers Pocoyo to come to life when poked, played or tickled on touch-screen devices. Other features allow children to:

-Imitate Pocoyo's incomparable and distinctive dance moves.
-Play a musical instrument and discover ten prerecorded melodies to dance to along with Pocoyo.
-Guess which animal Pocoyo is imitating.
-Record everything Pocoyo does and share it with family and friends on Facebook or YouTube.

Additional dances and musical instruments are available with the in App Purchase shopping cart.

The Talking Pocoyo app is available in English, as well as in Spanish, Portuguese, Chinese, Russian, French, German and Italian.

"Our first Pocoyo app, Pocoyize, fueled over 14 million downloads via iTunes and online combined and quickly earned the distinction of being one of the most downloaded apps in markets ranging from Japan to Mexico and Spain," said Maria Doolan, Managing Director, Brand & Business Development, Zinkia Entertainment. "Talking Pocoyo gives fans a higher level of engagement for Pocoyo's worldwide fan base and unlimited fun!"

Genera Interactive, Zinkia's development partner for Talking Pocoyo, has generated over 5 million downloads worldwide to date for their My Talking Toys line of apps. They have reached the #1 spot in the entertainment category, and the Top 5 spot overall in countries including the USA, the UK, France, Spain, Japan, Canada, Brazil and Australia. Talking Pocoyo joins six other My Talking Toys applications: Talking Teddy Bear, Talking Rapper, Talking Cowboy, Talking Pirate, Talking Gingerbread and Talking Princess. All of the My Talking Toys apps have been successful in the App Store. Genera Interactive will market the Talking Pocoyo app to reach that same fan base and popularity.

Zinkia Entertainment's Pocoyo is recognized as a global hit brand. The animated series first launched in 2005 across all media platforms simultaneously and in a multitude of languages. The series now airs in over 150 markets around the world, and in the U.S., airs on Nick Jr., Univision's Planeta U and select PBS Kids stations. Pocoyo is available online via its www.pocoyo.com and www.pocoyoworld.com websites and its own dedicated YouTube channel; on videogame platforms such as Wii and Nintendo; and through mobile apps like Pocoyo TV for Smart Phones and iPads.

Pocoyo's YouTube Channel receives over 50 million hits per month on average and has accumulated over 800 million hits to date. Pocoyo also has over 750,000 Facebook friends; the online virtual world, www.pocoyoworld.com,has attracted more than 2.5 million unique visitors, and the Pocoyo app, Pocoyize, which allows users to create their own Pocoyo-style avatar, has proven a huge hit both online and via iPhone® with approximately 14 million people Pocoyized to date. And the official Pocoyowebsite, www.pocoyo.com, has amassed more than 27.5 million content downloads.

Most recently, Zinkia Entertainment signed a Ready to Learn (RTL) educational partnership in the U.S. with the Hispanic and Telecommunications Network, Inc. (HITN) that will establish Pocoyo as the foundation for the English Language Learning (ELL) component of Project LAMP. Through this partnership, HITN will bring Pocoyo to a series of tablet, smart phone and web-based programming designed to aid preschool children in developing critical literacy skills in English.

To Purchase the Talking Pocoyo App via iTunes: http://itunes.apple.com/app/id505401716?

For more information about the Talking Pocoyo App, watch this video: http://yo utu.be/yR FOlZy5Sr8

About Zinkia Entertainment

Zinkia Entertainment specializes in the creation and management of entertainment properties for today's global marketplace. Zinkia's primary focus is the development and production of content for all media platforms to engage, entertain and educate children of all cultures. Zinkia is the exclusive worldwide licensor of global brand sensation Pococyo, one of Spain's most successful animation productions, with a potential global audience reach of 3.5 billion. In April 2011, Zinkia acquired a 51% stake in London-based family entertainment company Cake. Founded in 2001, Zinkia is headquartered in Madrid, Spain and operates offices in China. www.zinkia.com

About Genera Interactive

Genera Interactive is a mobile entertainment company specializing in multiplatform application development and innovative concepts for mobile marketing purposes. Since 2002 the company has been providing mobile solutions for global operator groups, brand partners and leading media companies. With their headquarters in Spain, the company operates across five continents with offices in USA, UK, Spain, Romania, and China.

About Pocoyo

Pocoyo is an award-winning animated series about a young boy's discovery of the world around him, representing a universe of core values that promotes a philosophy of curiosity, sincerity, interest, tolerance, respect and love. With these guiding principles, Pocoyo fosters "Learning through Laughter™," utilizing a blend of humor and learning which mimics children's development to inspire and inform them. Pocoyo is narrated by writer/actor Stephen Fry (Sherlock Holmes: A Game of Shadows, Alice in Wonderland, Bones) who guides Pocoyo with gentle humor.

Internationally, the Pocoyo series has received numerous awards including a prestigious BAFTA (British Academy of Film and Television Arts) for Best Animated Preschool Series, three Pucinella Prizes at Italy's Cartoons on the Bay Festival and Best TV Series at the Annecy International Animation Film Festival in France.

In the U.S., Pocoyo is a recent Parents' Choice Recommended Award and NAPPA Gold Award winner. Consumer products licensing partners include Bandai America Incorporated (toys), Random House Children's Books (books), NCircle Entertainment (DVD), TCG (formerly The Canadian Group for puzzles and games), and Bentex (apparel).

Contacts:

For Media Inquiries in the U.S., Please Contact:
Three.Sixty Marketing + Communications
Michelle Orsi/Carol Holdsworth
michelle ( @ ) 360-comm dot com / carol ( @ ) 360-comm dot com
310.418.6430 or 805.252.1848

For further information about My Talking Toys Collection:
Genera Interactive
Betty Hinterholz, Marketing & Communications.
212-905-6211, mobile: (+0034) 666783411
betty ( @ ) generamobile dot com

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