The Mahindra NBA Challenge Continues Expansion with Adult League in Mumbai
Thirty-Eight Teams Featuring Men and Women Ages 19 and Over Will Receive World-Class Basketball Training During the Six Week Program.
- (1888PressRelease) January 20, 2011 - MUMBAI, India, - The Mahindra NBA Challenge, the largest, multi-city, community-based basketball league in India, tipped off an adult league in Mumbai today as the program continues to expand in India during its second season.
Thirty-eight teams of men and women, ages 19 and over will receive world-class basketball training in a fun environment and have the chance to compete against each other over the course of six weeks at the Indian Gymkhana and the Ghatkopar YMCA.
The league, conducted in partnership with the Basketball Federation of India (BFI), will culminate with a weekend-long celebration of basketball from Feb. 24 to 26 that will engage the community with NBA-style entertainment, musical and dance performances and oncourt basketball contests where fans can win prizes from the NBA and Mahindra.
The weekend will feature an All-Star Game, semi-finals and finals, along with appearances from an NBA Legend and a current WNBA player who will be on hand to crown the champions on Feb. 26. The players will interact with fans and join in the weekend-long celebration.
Season two of the program, which is visiting a record five cities, tipped off in Nov. 2010 with youth division leagues in Mumbai and Delhi. The program will return to Bangalore and Ludhiana and launch for the first time in Chennai later this year.
To date, participation in Mumbai has increased by 25-percent this season as the program has expanded to four divisions, up from two in season one: sub-junior for ages 12 to 13, youth for ages 14 to16, and junior for ages 16 to 18 and adults 19 and over.
adidas will return as the official outfitter for the Mahindra NBA Challenge and Spalding will again serve as the official equipment supplier.
The inaugural Mahindra NBA Challenge, held from April 2010 to September 2010, included leagues in Mumbai, Ludhiana, and Bangalore and attracted thousands of participants, including members of India's Men's National Basketball Team. Current and former NBA and WNBA players traveled to India to run clinics for participants of the Mahindra NBA Challenge, including NBA All-Stars Pau Gasol of the Los Angeles Lakers and Dwight Howard of the Orlando Magic, as well as NBA Legend AC Green and WNBA Legend Teresa Edwards.
About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages. Official NBA rosters currently feature 85 players from 40 countries and territories. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively. Through NBA Cares, the league, its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of hands-on community service, and created more than 525 places where kids and families can live, learn, or play.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
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