The Luminous Legend - All New "Aura by Swarovski" Perfume Debuts Elegantly in Asia

Aura By Swarovski. End Quote

(1888PressRelease) April 01, 2011 - Hong Kong - A highly anticipated and coveted industry event in both the fashion and beauty worlds elegantly took place in Asia's fashion capital, Hong Kong. Crystal experts Swarovski and Europe's respected cosmetics brand, Clarins Fragrance Group, came together to organize a grand event celebrating the launch of the all new "Aura by Swarovski" luminescent line of perfume and make-up. "Aura by Swarovski" takes inspiration from the precision of light and the limitless power of the iridescent crystal to create the collection's signature fragrance and luminous make-up nestled in a precious jewel. Like the crystal, women will be illuminated and radiate a spectacular beauty from head to toe.

On the night of the new product launch, "Aura by Swarovski" offered the alchemy of light and shared the resplendent new fashion trend with family and friends of the two brands, brand executives, celebrities, as well as local and overseas media. Thus, this revealed the prelude to a dazzling fashion trend for Spring/Summer 2011, jointly launched by Swarovski and Clarins Fragrance Group. The occasion was also a celebration of the two highly regarded companies' premiere joint foray into creating a perfume and make-up collection.

The Source of Inspiration; a Dazzling Beauty
"Aura" is a word that enchants and enraptures. It represents an inner illumination that radiates from the heart. "Aura by Swarovski" embodies the exact reverie of the word. The soul of the colourless and odourless crystal is revealed, as it is invigorated with the vitality of life, creating a delicate fragrance inspired by the crystal's magical glow. This mysterious light energy will rejuvenate a woman's nascent sensitivity of her body's five senses, awakening fresh memories of spring's liveliness. It will arouse her inner beauty and femininity, and she will be imbued with the power to enchant and entice.

"Aura by Swarovski" Luminous Make-up Infused With Swarovski Crystals
The light fragrance of "Aura by Swarovski" is a brilliant fusion of amber and white musk, and borrows from the crystal's awe-inspiring transformative energy to emanate fresh, luminous and scintillating rays of clear light. Three high-flown olfactory vibrations combine in a celebration of energy: a fruity ray, with notes of delicious lychee, enlivens femininity and grace; the sensual scent of jasmine fuses with fragrant musk and metamorphose into a luminous, subtly enticing aroma; a rosy floral ray evokes tenderness and romance, exhilarating the woman's nascent sparkling femininity.

The design of the perfume bottle epitomizes ingenuity. Set atop the bottle is a unique 16mm crystal, specially created for "Aura by Swarovski". Faceted to diffract light with dazzling clarity and radiance, it is undoubtedly breath-taking and elegant. The shape of the bottle is streamlined and ultra-modern, and its architecture resembles a long sheath of gleaming metal that captures and reflects light to reveal a subtle rose colour that is fresh and majestic.

The entire range of "Aura by Swarovski" products is adorned with Swarovski crystals. The make-up and body care lines are enriched with the micronized powder of real Swarovski crystals and Crystal Shine® iridescent pearls, leaving your skin with a luminous glow. The dazzling seduction is undeniable, with a deeply moving and timelessly beautiful attraction.

An Elegant Ceremony: The Revelation of 2011's Fashion Prelude
The party venue was decorated with the theme of "World of Swarovski" in mind. On the night of the launch, Swarovski's glorious journey of light was displayed with special attention to the Swarovski crystal dress designed by famous fashion designer Alexander McQueen. This journey transported guests into a dazzling and beautiful world.

Simultaneously, the entire hall was filled with light pink roses, surrounding guests and immersing their bodies, souls and five senses in the brilliant pink light, as the alluring fragrance of "Aura by Swarovski" evoked a deeply personal and moving awakening.

Hong Kong's bustling streets were captivated by the large billboard advertisement featuring Russian supermodel, Vlada Roslyakova, which was projected onto a screen located at the building across the street. Her every smile and frown characterized her charm and style as the "Aura by Swarovski" perfume bottle in her hands further enhanced the beauty, acting as a beam of light that scattered a shower of shimmering particles which intoxicated guests as it became the talk of the town.

In addition to the on-screen muse, the launch of "Aura by Swarovski" was also a star-studded event. Swarovski and Clarins Fragrance Group both expressed their utmost attention to this event. President of Clarins Fragrance Group Joël Palix, Managing Director of Swarovski Brand License AG's Thibaud François Gigandet and Olfactory Artistic Director Pierre Aulas attended the party. Clarins Group Supervisory Board Chairman Mr. Christian Courtin-Clarins also graced the event by making a special trip to Hong Kong and added the extra element of glamour to the night. Socialites, local celebrities and a strong overseas media presence also brought an exciting climax to the dazzling night.

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