The Krystal Company Appoints New Director of Research & Development
New Quality Foods and Expanded Menu Options on the Horizon.
- Atlanta, GA (1888PressRelease) May 02, 2015 - In a move that further cements The Krystal Company® as one of the top quick service restaurant brands in the country, the brand added Claire Tann-Wilson as its new Director of Research & Development on Monday, April 20th. Wilson will be in charge of innovative menu development and culinary quality for Krystal® with responsibilities that include leading the test kitchen and its staff, overseeing consumer product testing, and assisting with new product and menu launches.
"We're very excited to have Ms. Tann-Wilson join the Krystal® team," said Alice Crowder, Vice President of Marketing for The Krystal Company®. "We're the oldest quick service restaurant and it's the creativity, skill, and talent of people like Ms. Tann-Wilson that allow us to remain a market leader and stay relevant in an increasingly competitive restaurant landscape."
Prior to joining The Krystal Company, Tann-Wilson's 12-year career entailed personally developing a number of foods and products for well-known brands such as Campbell Soup Company, HJ Heinz, Church's Chicken, and Popeye's Louisiana Kitchen. She also led other team members and coordinated with other corporate divisions in these companies, making her ideally suited for a top position in the Research & Development department of The Krystal Company®. Throughout her career, she has successfully balanced a passion for culinary quality, flavor, and taste with important business objectives such as pricing, value to consumer, and casual dining trends. Tann-Wilson also excels at tailoring research & development goals to be consistent with brand standards and expected consumer experience.
"The Krystal® experience is about simple, cravable food, epitomized by our square burgers on small, steamed buns," Crowder continued. "Ms. Tann-Wilson will be instrumental in helping us bring new guests to the brand while maintaining our base of loyal, devoted customers."
About The Krystal Company®
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company® is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit www.Krystal.com or www.facebook.com/Krystal or follow the brand on Twitter and Instagram ( @ ) Krystal dot
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